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SUPPLEMENT TO 



'ICE Zu \-^ENTS Copyright. 1911 by J.E.Scott WESTERN INSURANCE NEWS 




Copyright. /> 



HERMAN W. HELLMAN BUILDING 



Towering right stories into the air, the Herman W I lellman building, complete in every detail, is a thoroughly modern 
steel frame structure. The upper photographs show the modest cottage home of Mr. Hellman. years ago, on the site 
at Fourth and Main streets. Later the temporary one story business blocks were erected. The building was erected 
in 1903 and has never had a vacant room. It is the finest type of business building which American architecture has 
produced. 









LOS ANGELES 

The Old and The New 



Issued as a Supplement to 
the Western Insurance News 



Copyright, igil, hy J. E. Scott. All rights reserved. 



The contents of this book are protected by copyright and must not 
be reproduced without permission of the holders of the copyright. 



2 



Los Angeles, the Old and the New 



l'i:h^=^:l:AV 







Cf'tyighl, iQlt. hy J. E. Scoit. 

CHAMBER OF COMMERCE 

The object of the Chamber of Commerce of Los Angeles, is. stated succinctly, the promotion of Los Angeles and South- 
ern California. The Chamber was organized in 1888. and the first quarters were in the second story of the building 
shown above, and located on Main street between First and Second. The Chamber now occupies its own building on 
South Broadway, between First and Second, moving into this building, where it maintains its permanent exhibit 
in 1905 




^ 



Los Angeles, the Old and the New 



Q 



Los Angeles, the Old and the New 



Such a pictorial exhibit as has been 
prepared for the Chamber of Commerce 
requires but the briefest foreword. No 
volume of words, indeed, could present 
such convincing demonstration of won- 
derful progress as do the photographs 
contained in this book. The history of 
Los Angeles, brief as it is, is typical of 
American energy and the spirit of the 
West. In the building of a cosmopoli- 
tan city in this most favored land, 
extraordinary opportunities presented 
themselves and extraordinary oppor- 
tunities still remain. 

Thirty-five years ago there were only 
three business blocks of any preten- 
sions in Los Angeles. These were the 
Downey Block (two stories), built in 
1871, the Temple Block (three stories), 
built in 1872 and the Baker Block 
(four stories), built in 1876. It is only 
a little over forty years since the first 
railway was started (Los Angeles to 
San Pedro, 1869), and the first bank 
opened (1868). It is only about 
twenty-five years ago since the Nadeau 
Hotel was the largest and finest struc- 
ture in the city, and its location at 
First and Spring streets was considered 
then too far from the business center 
(too far south) for hotel purposes. 



In 1870 the population was 5,728. 
With the coming of the Southern Pacific 
in 1 876, the great advance in population 
commenced, so that the census of 1880 
showed a population of 1 1 ,093. In the 
decade from 1880 to 1890 the Santa Fe 
was completed and the population 
increased nearly 500 per cent, 50,395 in 
1890. By 1900 the population had 
again doubled (official census 102,479), 
and the census of 1910 revealed the fact 
that the city had increased over 211 
per cent since 1900, the census figures 
standing at 319,198. 

No more amazing document of the 
amazing growth of the city — the start- 
ling changes of the last quarter century 
— could have been devised than the 
comparative photographs contained 
herein. The title, " Los Angeles, the 
Old and the New " gives an index to 
its contents. We are confident that no 
such impressive or unique illustration 
of the growth of any American city has 
ever before been published. Seeing is 
believing. Photographs tell more than 
words. And this book will in itself be 
a standing reply to the thousands of 
questions as to the stability of the 
development of Los Angeles. 



A Los Angeles, tJie Old diitl the New 



Population 

Compiled by the Los Angeles Chamber of Commerce 





Los Angeles 




Year 


City 


County 


1860 


3,700 


4.000 


1870 


5.728 


6.200 


1880 


11.093 


20.000 


1890 


50.395 


101.454 


1897 


93,786 


150.000 


1898 


95,000 


160.000 


1899 


100,000 


165.000 


1900 


102,479 


170.298 


1901 


117,000 


195,000 


1902 


125,000 


210,000 


1903 


136,000 


230,000 


1904 


175,000 


275,000 


1905 


201.000 


305,000 


1906 


240.000 


350,000 


1907 


263.782 


400,000 


1908 


295.687 


425,000 


1909 


307.322 


460,000 


1910 


319.198 


504,131 


1911 (est.) 


360.000 


570,000 



Los Angeles, the Old and the New 



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Cofyright, IQfO, by J. Nurs/iurgh. Jr. 

PANORAMA FROM NORTH HILL STREET 

Thirty-one years elapsed between the photograph at the top and the photograph at the bottom, taken from the 
same spot, on a hill north of First Street. In the upper photograph, Broadway, now the best retail street of the 
city, runs from the white fence in the lower left hand corner, thence diagonally across the view. Below, the 
Chamber of Commerce building, the City Hall tower and the new California building mark the same thoroughfare. 




Los Angeles, the Old and Ike jS'ew 



The Progress of Los Angeles 

Compiled by the Los Angeles Chamber of Commerce 



Post Office Business 


Bank Clearings 


Building Permits 


1885 


$46,606 42 




No. 


Valuation 


1889 


107.530 09 


$36,873,242 






1890 


97.754 27 


36.019.721 


737 


$ 1.194.939 


1891 


108.806.46 


37.096,126 


656 


1,306,130 


1892 


129.065.93 


39.529.902 


878 


1 ,890.005 


1893 


144.831.44 


45.240.725 


1.312 


1.666.080 


1894 


157.023.96 


44,669.100 


1.785 


2.324.035 


1895 


177.911 04 


57.046,832 


2.462 


4.930,473 


1896 


186.103 80 


61,356,141 


2.304 


2.742,632 


1897 


200.941 03 


59.323,916 


2.004 


2.479.515 


1898 


216.604 37 


72.229.036 


1.623 


2,283.005 


1899 


226.803 37 


86.341.616 


1.710 


2.245,789 


1900 


258.047 28 


113.766.378 


1.922 


2.517.966 


1901 


312.524 00 


145.170.809 


2.730 


4.381.855 


1902 


399.617 56 


245.516.094 


4.863 


9.612.331 


1903 


497.531 06 


307.316.530 


6,395 


13.046.338 


1904 


600.444 81 


345.343.956 


7.064 


13.409,062 


1905 


719,023 13 


479.985.298 


9.543 


15,482,067 


1906 


850.579 01 


578.635.517 


9.072 


18.158.497 


1907 


1.039.547 51 


581.870.627 


7.584 


13,275.943 


1908 


1.089.493 04 


505.588,756 


7.373 


9.934.298 


1909 


1.276.664.07 


673,165,728 


8.571 


13.260.713 


1910 


1.476.941.52 


i 811.377.487 


10.738 


21,684,100 



Los Angeles, the Old and the New 




CopyriEkt. IQIO hy J. U,„ ihur ah . Jr. 



PANORAMA NORTH OF THIRD STREET 

From the present site of Elks Hall, looking northeast. The upper photograph was taken in 1888. The street at the 
right is Third Street and the Church at the right has been replaced by the Exchange building. These two panora- 
mas are taken from identically the -=ame spot. 




8 



Los Angeles, the Old and the New 



The Los Angeles Aqueduct 

Statement by the Chamber of Commerce 



The Greatest Municipal Undertaking in 
the World 

Will bring pure mountain water a distance 
of 250 miles in sufficient quantity to supply a 
city of 2,000,000 inhabitants. 

h is a gravity system throughout, no 
pumping plants being required. 

It will deliver 258,000,000 gallons (net) 
every 24 hours into reservoirs located nearly 
1000 feet above the city. 



It consists of 98 miles covered concrete 
conduit. 40 miles uncovered, 21 miles of open 
canal, 1 2 miles of inverted syphons, 43 miles of 
tunnels 10 to 13 feet in diameter, 4 reservoirs 
along the line holding 3 months' supply. 
Bonds issued for $23,000,000. Total cost will 
be safely under Chief Engineer Mulholland's 
estimates. 

In addition, the water power will be utilized 
in producing 120,000 H. P. peak load, of 
electrical energy, the sale of which will take 
care of the bonds and interest of both the 
aqueduct and the electric plant. 



Summer Climate 



Los Angeles has long been famous for its 
mild winter climate, but only recently have 
tourists awakened to the fact that the sum- 
mer climate is as pleasant for the season as 
can be found in the world. Not only are the 
people from east of the Rocky Mountains 
awakening to this, but tens of thousands of 
people from Arizona, New Mexico, Nevada 
and Northern Mexico make Los Angeles and 
the adjoining beaches their summer Mecca, 
coming to escape the high temperature of 
their homes. 

Since the weather bureau's station was 
established in Los Angeles, reliable records of 
temperature are available. 

Mean temperatures for the months (average 
of thirty-three years) are as follows: 



Month Mean 33 years 

January 54 degrees 

February 55 

March 57 

April 60 

May 62 

June 66 

July 70 " 

August 71 

September 70 

October 65 

November 60 

December 56 " 

The summer climate is not enervating, and 
the thermometer occasionally rises to 90 to 95 
degrees, but on account of the absence of 
humidity in the atmosphere, this is no more 
noticeable than a temperature of 80 degrees in 
the humid climates of the East. 



Los Angeles, the Old and the New 




Cofyright. IQIO by J. H-rshuTgh. Jr. 



PANORAMA SOUTH OF THIRD STREET 

From the present site of Elks Hall, looking east. Third Street is at the left. The church in the upper photograph 
marks the line of Broadway, now lined with business blocks, in a section which contains some of the choicest property 
in Los Angeles. The change from 1888 to 1911. 




10 Los xingcles, the Old and the Xcw 

Manufacturing 

Census Bureau Statistics 

Per 
cent of 
increase 
—Census— 1904 

1909. 1904. to 1909. 

Number of establishments 1,325 814 63 

Capital invested $59,518,000 $28,181,000 111 

Cost of materials used 98.9 1 3.000 1 8.689.000 1 08 

Salaries and wages 16.500.000 9.085,000 82 

Miscellaneous expenses 5.649.000 2.74 1 .000 1 06 

Value of products 68.586,000 34.814.000 97 

Value added by manufacture (products 

less cost of materials) 29.673.000 16.125.000 84 

Employes — 
Number of salaried officials and clerks.. . . 3.367 2,004 68 
Average number of wage earners em- 
ployed during the year 17.327 10.424 66 

Cheap Oil P\iel and Electric Power Did It 



Reminders About Los Angeles 

Compiled by the Chainber of Commerce 



AREA 

101 .25 square miles; average elevation, 270 
feet; population, est. 360.000; assessed valu- 
ation, city. $383,078,890. 1911. 

TAX RATE 1911 
City. $1.48; County, $1.07. 

BUILDING PERMITS 
For the year 1910. 10.738; cost, $2 1,684, 100. 
Increase over 1909 nearly 64 per cent. 

BANKS 
Commercial and Savings, 40; total capital 
and surplus, $23, 672,429; deposits, $138,218.- 
417. Clearances for the year 1910, $81 1,377.- 
487.47. an increase of 20 per cent over last 
year. Banks usually carry about 40 per cent 
reserve. 

COST OF LIVING 
Same as in the Middle West. 

CHURCHES 
All denominations, 225. 



SCHOOLS 
Public school buildings, including State 
Normal, 117; teachers employed, 1,440; 
school children: census, 53.954; enrolled. 
50.000; miscellaneous private schools and 
colleges. 40. The Polytechnic High School is 
equal to the best in the United States. 

LIBRARY 
Volumes in Public Library, 137,184; home 
circulation, 773,572; circulation per volume, 
5.6 (third in U. S.). Besides, there are 23 
other libraries in the city, with 103,643 
volumes. 

HARBOR 
City to spend $3,000,000 at once and 
$7,000,000 in future to develop San Pedro 
harbor. United States has already spent 
upwards of $4,000,000. Ample water for the 
Pacific Ocean commerce. 

CAR SERVICE 

THE BEST electric system, urban and 
{Conlinucd on page 12) 



Los Angeles, the Old and the New 



11 



f . j;^^SJ^ 




Copyright. IQIQ by J. HvnbuTgh.Jr. 



FEDERAL BUILDING 



Intersection of Spring, Main and Temple Streets. The Downey block, shown above, was for many years one of the two best business 
blocks in Los Angeles, and was the original home of many of the leading mercantile houses of today. It was torn down several years ago 
and in its place was erected the Federal building, on land donated to the Government. A steel frame structure, faced with granite and 
Arizona red sandstone, and costing over $1,000,000. 




12 



Lou Angeles, the Old and the New 



(Continued from page 10) 

interurban, in the world, and building in 
every direction. 

Street cars all electric. City lines, 345 
miles of track; interurban lines, 840 miles; 
number of men employed in and around the 
city. 7,500. 

STEAM RAILWAYS ENTERING THE 
CITY 
Southern Pacific System; Santa Fe System; 
San Pedro, Los Angeles and Salt Lake Rail- 
road. Number of men employed residing in 
city and vicinity, 6,850. 

Parks 
Public parks, 22; acreage, 3,7801/2: one of 
over 3,000 acres, being the largest municipal 
park in the world. 

LIGHT AND POWER 
Electric companies, 3; gas, 3; electricity, 
2c to 7c per kilowatt hour; gas, 80c per 1 ,000 
feet. 

TELEPHONES 
Telephone companies, 2; subscribers, 
85,000. This is equivalent to one telephone 
for every four men, women and children in 
the city, or one for almost every family, 
placing Los Angeles, in this respect, far ahead 
of all other cities in the World. 

THEATERS 
Theaters, 16; amusement parks, 2; moving 
picture shows, 61. 

HOTELS 
Best hotel accommodations in the country. 
Family hotels and lodging houses in all 
quarters of the city. Can take care of over 
100,000 people. 

FIRE PROTECTION 
Steam engines, 27; chemical engines, 2; 
hook and ladder, 4; hose wagon and combina- 



tion chemicals, 33; combination auto hose 
and chemical, 2; 1 tower wagon; hydrants, 
2,710; 340 full paid firemen; i chief auto; 
5 chief wagons. 

WATER 

Abundant supply; owned by the city; 9c 
per 1,000 gallons. 

FUEL 
Petroleum, distillate, gas, coal, wood. 

COST 
Gas, 80c per 1.000 feet. Wood, $8 to $10 
per cord. Petroleum, 90c per barrel. 

HOW WE GROW 
Population, 1890, 50.395; 1900. 102,479; 
1910, 319,198: postoffice receipts, 1910, 
$1,476.941 ; increase of 16 per cent over 1909. 
Los Angeles leads all cities of the country in 
increase of postoffice business and population. 

FIGURES FOR 1909-10 
Showing Some of the Products of the Territory 
Surrounding Los Angeles: 
Citrus fruits. 35.000 carloads; vegetables. — 
carloads: Celery. 2,000; cabbage, 500; 
tomatoes. 200; potatoes, 1,000; onions, 400; 
cauliflower, 600; lettuce. 50; sweet potatoes, 
50; assorted, 500; nuts, 9,000 tons; canta- 
loupes, 1.625 carloads; raisins and dried 
fruits. 6.000 tons; eggs, 125,000 cases; flour, 
450.000 barrels; canned goods. 750,000 
cases; olives, pickled. 1.000,000 gallons; olive 
oil, 500,000 gallons: beet sugar 200,000.000 
pounds: wine and brandy, 3,500.000 gallons; 
beer, 300.000 barrels; petroleum. 74.000.000 
barrels; beans, 47,000 tons; cotton, 8.000 
bales; barley, 45,000 tons. Total valuation, 
including manufactured products, $202,160,- 
000. 



Los Angeles, the Old and the New 



13 




LOS ANGELES COUNTY COURT HOUSE 



The original courthouse of Los Angeles county is shown in the upper photograph. When the growth of the '80s set in, 
this building was found inadequate. The county courts and offices are now housed in the two buildings shown in the 
lower photograph. Los Angeles county, as far as known, was the first county to abandon the old style of buildings 
for county purposes and erect a modern steel-frame skyscraper for office purposes 




u 



Los Angeles, the Old and the New 




Copsnghl, IQIO, hy J. lloribursh. .Ir. 



Cnuritiy of Sunitt .\taejxine. 



FIFTH AND OLIVE STREETS 

Northeast cnrn:r. Hazard's Pavilion shown in the upper photograph, was for many years the chief auditorium m 
Los Angeles. In 1904 it was torn down and was replaced by The Auditorium, shown below. A splendid re- 
inforced concrete structure 




Los Angeles, the Old and the New 



15 




THE CALIFORNIA CLUB 

The California Club, one of the foremost social organizations of the 
west, was organized in 1887 and was incorporated in 1888. It first 
occupied a suite of rooms on North Broadway, over the Tally-Ho 
stables, shown in the upper photograph. In 1903, while occupying 
the top floor of the Wilcox block, the new club house was finished, 
and the Club moved in to what is one of the finest club buildings in the 
country. The club is located at Fifth and Hill Streets, opposite 
Central Park. Its membership is limited to six hundred. 



Copyright. /Of/, hy J. E. Scutt. 




10 



Los Angeles, the Old and Ihc \eio 



ELKS LODGE 99 AND 
CLUB HOUSE 




Elks Lodge No. 99 
was organized in 
1888 and occupied 
various lodge rooms 
until 1909, when 
the lodge occupied 
the magnificent 
quarters shown on 
this page. There 
arc 1400 members. 
The club and lodge 
rooms are 

approached by a 
cable train, and 
command a wide 
panorama of the 
business section. 
Built of re-inforccd 
concrete. 



LOOKING I ROM HILL S rRELT 



Los Angeles, the Old and the New 



17 




Ctfyriehl, lOII. by J. E. Sicll. 

UNION LEAGUE CLUB 

Second and Hill Streets, northeast corner. The Union League is the foremost Republican organization in the 
South. The Club has just completed the erection of its own home. The building is of reinforced concrete, and is 
one of the handsome club and business structures of the city. Top photograph shows building formerly on site. 




18 



Los Angeles, the Old and the Neio 



Y. W. C. A. 

251-255 SOUTH HILL STREET 




saasBsatmmassmm 











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isi lEi iSMii isi IB 




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HILL STREET NEAR 
THIRD 

The upper photograph shows the 
residence which formerly stood on the 
site of the present Y. W. C. A. building 
site. Organized in 1893. and incor- 
porated in 1894. the young Women's 
Christian Association lias had a 
splendid work to perform and has 
executed it. The present building 
was formally opened in 1908. It is 
entirely devoted to the work of the 
Association, which besides maintains 
affiliated organizations. 



Los Angeles, the Old and the New 



19 




C-'r>'<>:hl. IQII, by J. E. SfOlt 

YOUNG MEN'S CHRISTIAN ASSOCIATION 

Organized first in 1882, the Young Men's Christian Association occupied rented rooms until the quarters shown above, 
on West Second street were secured. These were occupied until 1887, when the Association occupied its own building 
on Broadway. This was sold in 1903, and the Association again rented until 1907, when it took possession of its own 
steel frame club house on South Hope street, shown below. There is now being added two additional stories to this 
building. The membership exceeds 5400. 




20 



Los Anodes, the Old and the Netc 




Copyriehi, IQtl, by J. E. S<oit. 



UNIVERSITY OF SOUTHERN CALIFORNIA 

The University of Southern California was instituted by the Methodists of this section of the state, the first 
quarters being in the building shown above. Below is a photograph of the present Co'l'-gc of Liberal Arts. 
The Univrrsity maintains, as well, colh'ges of law. medicine, theology and other affiliated colleges. 



/ 




1.^ 



^1 



Los Angeles, the Old and the New 



21 




ST. VINCENT'S COLLEGE 

Was established in what is now a building in the present Chinatown, in 1865. The Vincentian Fathers erected in 1868. 
the structure shown above on Sixth Street near Hill. This and other buildings were the home of St. Vincent's 
College until the present main building, shown below was erected at Grand Avenue and Washington Streets. The 
College will hereafter be conducted by the Jesuit order, and arrangements are perfecting for a still greater advance. 




22 



Los Angeles, the Old and the New 




ORIGINAL CATHEDRAL OF THE DIOCESE OF 
MONTEREY AND LOS ANGELES 



THE CATHEDRAL TODAY 

ST. VIBIANA'S CATHEDRAL 

The Plaza Church, erected in the early part of the 19th Century was the original Cathedral of the Catholic Diocese of 
Monterey and Los Angeles. It was not. however, one of the Missions, as many people suppose. The Cathedral of 
St. Vibiana. on Main street was consecrated in 1876. These two structures arc shown above. Below is the architect's 
plan for the Cathedral to be, which is soon to be erected on a commanding site at Ninth and Green streets, the Bishop 
of this Diocese owning an entire block for building purposes. 



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THE CATHEDRAL TO BE 



Los Angeles, the Old and the New 



xiS 




Copyright. /Off. hy J. E. Sfoit 



LOS ANGELES ATHLETIC CLUB 

Seventh and Olive streets northeast comer. The Hotel Baltimore was for years at this corner, and a photograph 
of the old building is shown above. Below is the building of the Los Angeles Athletic Club, approaching comple- 
tion, and being erected by the Club at a cost of about $700,000. It is a steel frame structure, and is the finest 
Athletic club building outside of New York. 




84- 



Los AnsrcJes, the Old nud the New 




Ct-ryrieht, fGno. h\ i.rjphic PuhlishinR Cn'i:r 



CALIFORNIA BUILDING 

Second and Broadway, Southwest Corner. The upper photograph at the right shows the O'Mclveny homestead, which 
was at this corner until the American National Bank buiidinE;, shown on the left and above, was built. Early in 191 1 
this was torn down, and in its stead the California Building erected. It Is shown below. It will soon be ready for 
occupancy and is one of the notably fine reinforced concrete structures of the city. Everything about it is the latest 
that architectural ingenuity has devised. 



I 




>aB888eilBB 

f 





The California Building may 
be said to be the creation of the 
brain of C. Wesley Roberts, the 
manager, who arranged all details 
from the organization of the 
Broadway Investment Company, 
capital $600,000 which owns the 
building, down to the completion 
of the structure. Architect^ and 
builders declare that the construc- 
tion of this building involved 
some of the finest engineering 
problems which have arisen in 
reinforced concrete construction. 

When completed this building 
will be ideal for its purpose. The 
interior finish is to be in marble 
and tiling, with metal trim and 
mahogany finish. There are three 
hydraulic elevators, and pipe 
shafts give ample ventilation. 



Los Angeles, the Old and the New 



25 





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LOOKING ALONG SECOND STREET 



The view at the top was taken about 1880. The church in the center of the upper photograph is the Presbyterian 
Church at Second and Broadway. At the left is the Cathedral on Main Street. In the lower photograph the 
building at the extreme right is the California. Next at the corner is the Sun drug store, where the Presbyterian 
church stood. The Cathedral is hidden by the massive Higgins building. 




26 



Los Angeles, the Old and the New 




C'-ryiEht. IQIO h\' J. Il"r5/>urj;h Jr. 



B) I'lrmission of Sunsft M^eaxii 



MAIN AND FOURTH STREETS 

Northwest Corner. For years this corner was occupied by the residence of Colonel James Howard, shown in the 
upper photograph. In 1896 the old structure was torn away, and the site is now occupied by the Hotel Van Nuys 
a thoroughly modern bLilding. and one of the famous hot -Is of the West. 




Los Angeles, the Old and the New 



27 







Coryriglil. JQIO. by J. Hunhurgh. J'. 



FOURTH STREET LOOKING WEST FROM MAIN 

Twenty-four years elapsed between the time of taking these photographs and property values increased about 
fifteen fold, A most striking exhibit of city growth. 





THE STORY OF THE GROWTH 
OF THE 

PACIFIC MUTUAL LIFE 
INSURANCE COMPANY 

OF CALIFORNIA 
PICTORIALLY PRESENTED 



FIRST HOME OFFICE 1009 Second St., Sacramento. AbinJ,.,,, J Oct. 
8,1881. Assets, about $150,000. Insurance in Force $7,000,000. 





THIRD HOME OFFICE. Third and Hill Sts.. Los Angeles. Vacated SECOND HOME OFFICE. 508 Montgomery St.. San 
Nov. 30. 1908. Assets, about $16,000,000. Francisco. Destroyed bv fire April 18. 1906. AsseU, 

Insurance in Force $104,000,000 about $1 1.370.000. Insurance in Force $96,000,000 




PRESENT HOMI 



I ..nd Olive Sts.. Los Angeles. Assets. (Aug. 31. 191 1) $2l.45-t 786. 47. 
Insurance in Force $123,098,458. 



Los Angeles, the Old and the New 



29 




Cofyrighl. TQOfy by Graphic Pubiishitig Company 



CENTRAL PARK AND SKYLINE. 

Two photographs taken from the northwest corner of Central Park looking southwest, but an interval of about thirty 
years intervening. The business district of the city has surrounded this park in the interval. 




30 



Lo.9 Angeles, the Old and the Nen 



■w 




Cutyrisht. ion. h\ J. /•;. ,v, ', 



FOURTH AND MAIN STREETS 



Southwest comer. The upper engraving is a process print of the residence of I. W. Hellman, which was one of the 
show residence places in Los Angeles twenty years ago, and was moved away in 1905. Today the land is occu- 
pied by the I. W. Hellman building, the Farmers' and Merchants' National Bank occupying the comer building. 




Los Angeles, the Old and the New 



31 





Curyright. IQIO, hy J. Hi.nbuT^h. Jr. 



FOURTH AND 
HILL STREETS 

Southwest corner. The Mans- 
field and Hewitt cottages were 
for years a landmark on this 
corner. Replaced about three 
years ago by the Wright & 
Callender building shown be- 
low, a thoroughly modern 
steel frame structure. 



32 



Los Angeles, the Old and the New 



1889 



S 






1911 




Not less remarkable than the growth of Los Angeles is the progress made by 
the Security Savings Bank since it opened for business in a little store room on 
North Main Street in February. 1889. In that year the city had a population of 
about 48.000 and the bank was doing business on a capitalization of $75,000. In 
the period in which the population of the city has grown to more than 320.000. 
the Security has attained the proud position of being not only the oldest but the 
largest savings bank in the entire Southwest, with capital and reserve amounting 
to $2,000,000.00 and resources aggregating $32,500,000.00. 

At the end of its first year the bank had 1053 depositors. In September. 
1911. th> number had become more than 65.000 open accounts. From the little 
Main Street room, growing business compelled the removal to larger quarters, first at 
the corner of Main and Second Streets 



Firsl Home, Secur- 
ily Saoinss Bank, 
Main Street. 



and then to Spring 9nd Fourth and. 

finally, to the great Security building. 

at the cornerofSpr'ngand Fifth streets. 
In all its history, the Security 

Savings Bank has bten under prac- 
tically the same management. President Joseph F. Sartori 
was one of th» organizers and was the first cashier. Vice- 
President M. S. Hellman was one of the original directors. 
Cashier W. D. Longyear has been with the bank twenty- 
one years and other officers have to their credit long terms 
of service. 

Vice-President John E. Plater was president of the 
Los Angeles Savings Bank at the time that institution 
was absorbed by the Security, and Vice-President Chas. H. 
Toll joined the Security official staff when the Southern 
California Savings Bank, of which he was cashier, was pur- 
chased by and merged with the Security. 




Second Home, Security Sacin^s Bank. 
Main and Second Streets. 





iiSfl ■ 
iir HI I 




OFFICERS 

J. F. SARTORI. President 
M. S. HELLMAN. ViccPres. 
JOHN E. PLATER. Vicc-Prcs. 
CHAS. H. TOLL. Vicc-Pres. 
W. D. LONGYEAR. Cashr. Sc Secy. 
T. Q. HALL. Asst. Cashier 
C. W. WILSON. Asst. Cashier 
R. B. I lARDACRE. Asst. Cashier 
W. M. CASWELL. Asst. Secretary 
J. H. GRIFFIN. Asst Secretary 
W. A. ELLIS. Asst. Secretary 

DIRECTORS 

J. F. SARTORI 

MALJRICE S. HELLMAN 

JOHN E. PLATER 

CHAS. H. TOLL 

W. D. LONGYEAR 

J. H. SHANKLAND 

H. W. O'MELVENY 

T. E. NEWLIN 

J. A. GRAVES 

W. L. GRAVES 

W. D. WOOLWINE 

W. H. HOLLIDAY 

WM. H. ALLEN. JR. 

HENDERSON HAYWARD 



Third Home Security Sacings Bank, spring and 4th Sts. 



Los Angeles, the Old and the New 



33 




Copyright. IQOb. hv Graphic Puhthlitns Companv 

SECURITY BUILDING 

Fifth and Spring streets, southeast corner. On the previous page will be found the history of the Security Savings 
Bank. This institution now has the finest banking quarters in the West, in the ground floor of the Security building, 
shown be :w. Prior to the time that this building was erected, in 1906. the corner was used for saloon purposes. The 
upper photDgraph shows the appearance of the corner in the old saloon days The building is 120 by 160 feet in size, 
and is a splendid sample of steel frame construction. The banking house and safe deposit vaults below are among the 
show places of the city 







m^ 



iiiUUlll!! 
liniiiiill IE 



3a iq 

33 S3 



iiiiii 





34 



Los Ana:des. the Old and the New 




Coryrialil, IQIl, by J. E. 



TITLE INSURANCE BUILDING 



Spring and Fifth streets, northeast corner. This corner was for years occupied by the structure shown in the upper 
photograph. There is now being erected in its stead, the building shown in the lower photograph, which will be ready 
for occupancy about January 1. 1912. It is a splendidly built structure, of the steel frame type, and has a long ell in 
the rear. The cost of this building will be about $1,400,000. 




Los Angeles, the Old and the New 



35 




Coryrighl. IQIO, by J. lIoTihurgh, Jr. 



HOTEL ALEXANDRIA 



Fifth and Spring streets, southwest corner. The upper photograph shows the corner as it was in 1 904. The first portion 
of the Hotel Alexandria was completed in 1 906, the addition in 1911, and the hotel is to be extended to Broadway with- 
in a year or so. The Hotel when completed, will represent the expenditure of about $8,000,000 for buildings and 
equipment. It is most luxuriously equipped. 




iiililll 



H MmwmmJ 




36 



Los Aiiffclcs. the Old and the \erc 




■ uryieiit, iQlt. by J, K. i.on 



CARL LEONARD! 



Many of the largest buildings portrayed in this book are the construction work of Carl Leonardt, whose building opera- 
tions have reached over the Coast and the Mountain region, Hawaii and Mexico. Mr. Leonardt began contracting in 
Los Angeles twenty-five years ago. His original quarters arc shown above, in a barn on Crocker street. Los Angeles. 
About seven years ago he moved his headquarters to the reinforced concrete structures shown below, at Mill and 
Industrial streets. The main buildmg is 102 by 150 feet, and this warehouse is remarkable for having the longest 
reinforced concrete girders in the world — 102 feet. Mr. Lconardt's interests are not alone in contracting. He is 
engaged in cement and lime enterprises as well as oil. 




Los Angeles, the Old and the New 



37 




Copyright. IQOb, by Graphic PuhUihing Compan 



THIRD STREET WEST FROM MAIN 

The upper picture, the southwest corner of Third and Main streets, was taken a little over twenty years ago. The 
corner building has been replaced by the Citizens National Bank building, shown at the left in the lower photograph. 
The present appearance of Third street, west of Main, is shown below. 




38 



Los Angeles, the Old and the New 



SIXTH STREET, 1886 

Looking west on Sixth Street from Main. The first cross street is Spring. At the left, corner of Spring, was 
Ralphs' grocery store, a landmark in those days. The white fence marks the second intersecting street. Broadway. 




CnfiTtght, iQot). h\ l.T^ithii Puhlishinz Company. 




Copyright, /g/0. hy J- ilorihurgh, Jr. 



SIXTH STREET. 1903 



First transformation. The buildmg up the street was the first four-story structure erected, and the occupants 
advertised that they were over the line from high rents. 



Juos Angeles, the Old and the New 



39 



SIXTH STREET, 1906 



Third Transformation. Note the changes that have come about in the years between 1903, shown at the bottom of the 
previous page. 




SIXTH STREET, 1911 

Fourth transformation. The street is now nearly an unbroken line of skyscrapers. 



40 



Los Angeles, the Old and the New 



PACIFIC ELECTRIC RAILWAY SYSTEM 




Los Angeles, the Old and the New 



41 




Ci'ryrighi. IQIO, hy J. Horsburgh, Jr. 

PACIFIC ELECTRIC BUILDING AND DEPOT 

Sixth and Main streets, southeast corner. The upper photograph shows the residence of W. G. Kerckhoff, which was 
formerly on this site. Below is the steel frame building and depot of the Pacific Electric Railway Company. Begun in 
1902 and completed in 1904, it is 21 1 by 285 feet in size and is the largest railway building west of the Mississippi. It 
has upwards of 700 offices, and contains the head offices of the Pacific Electric Railway system, as well as numerous 
other railway offices. All of the ground floor is used for depot purpose by the Pacific Electric Railway. 




A2 



Los Angeles, the Old and. the New 



W. G. KERCKHOFF 
BUILDING 




At the top is shown 
the old tent depot of 
the Pacific Electric 
Railway Co., and the 
fruit stand, formerly at 
the northeast corner 
of Sixth and Main 
Streets Below, the 
W G. Kerckhoff build- 
ing, on the same site, 
a steel frame office 
building and coast 
headquarters of th'e 
Santa Fe Route. 



C'.uf/.o ,:/ Sunut .^/.u■.'Zf'i.. 



Los Angeles, the Old and the New 



43 





^.4;. 


^ 




ROWAN >( 




Ff 




m 




I.W.HEUHAN Bl 


I^HIiii 


i^~ - 









Copyright, IQII. I'\ ./. /■ . 




ALL NIGHT 

AND 
DAY BANK 

Located at Main and 
Sixth streets, south 
west corner. Central 
building. Few banking 
institutions have 

shown such a growth 
as has the All Night 
and Day Bank, under 
the presidency of L. C. 
Brand and the man- 
agership of W. H. 
Joyce. This bank has 
had a life of but two or 
three years. It was 
started at the corner 
of Sixth and Spring 
streets, in the building 
shown above, and after 
reorganization about a 
year ago was forced by 
increasing business to 
secure the present 
quarters, shown below. 
Evidencing its growth. 
it may be stated that 
the resources grew 
from $U 39.045 on 
September 20th. 1910 
to $2,019,030 on Sep- 
tember 20th. 1911. an 
increase of $879,985. 
The deposits arc now 
growing at the rate of 
about $120,000 

monthly, and this bank 
undoubtedly will be 
one of the big institu- 
tions of the city. 



AA 



Los Angeles, the Old and the New 




Copyright. /Off. by J. E. Scott. 



SPRING AND SIXTH STREETS 



Southwest corner. Up to 1905 this corner was occupied by Ralphs' grocery store, one of the landmarks ot 
early Los Angeles, shown in the upper photograph. In 1905 this building was torn away and in its stead was 
erected the Hotel Hayward. a modern re-lnforccd concrete structure, shown in the lower photograph. 




Los Angeles, the Old and the New 



U5 




Cotyright IQ/l.by J. E. .Scot. 



SIXTH AND SPRING 
STREETS 

Northwest corner. For many years, the 
Freeman building occupied this corner, 
and much of the time it was poor renting 
property, being " too far out of town." 
Now the Trust and Savings Building, on 
the same site (completed in 1911) is in 
the heart of things. The building is steel 
frame, costing about $1,000,000. The 
bank has resource of about $13,000,000. 
All of the stock is owned by the stock- 
holders of the First National Bank. 




jitfiiii' . 

MOUJJJ 




A6 



Los Angeles, the Old and the AVro 




Copyrieht. rQIO.by J. Uorihurgh, Jr. 



SIXTH AND BROADWAY 

Southeast corner. This corner was occupied by a saloon as late as 1908. On this site has risen the Walter P. 
Story building, one of the finest steel frame structures in Los Angeles. 




Los Angeles, the Old and the New 



47 












Copyright, IQI I, hy J. E. Scott 

ORIGINAL HOME OF MULLEN & BLUETT CLOTHING CO. 



MULLEN & BLUETT 
CLOTHING COMPANY 



The entire ground floor of the W. P. Story building, 
shown on the opposite page, is occupied by the 
Mullen & Bluett Clothing Company. This establish- 
ment is operated by the Mullen Estate Company, of 
which Arthur B. Mullen is general manager. 
Mullen & Bluett entered in the clothing and men's furnishing business in Los Angeles in 1888. purchasing the 
clothing store of Daily & Sullivan, which was started as early as 1 883, where the Nadeau block now stands. On January 
1 , 1 888. Andrew Mullen of Mullen Bros. & Co. of Chicago came to Los Angeles on account of ill-health. He had known 
W. C. Bluett in Chicago and the two bought the Daily & Sullivan business, which then occupied a store room 19 by 30 
feet. The firm moved almost immediately to the corner of First and Spring streets, shown above. The company was 
incorporated in 1890 and kept adding to the store room until it occupied 12.000 feet. Andrew Mullen died in 1899. 
and the business was continued by E. F. and A. B. Mullen. Since the death of Mrs. Mary T. Mullen, the Mullen 
Estate Company has conducted the business. 

When the Walter P. Story building was completed in 1910, the company moved. It has the entire first floor, 
120 by 150 feet, and this and the basement and the mezzanine gives a total sales space of 28.000 square feet. The 
company handles everything that men and children wear. There is a total window display space of 255 linear feet, 
and in every respect the establishment is equipped in keeping with the building and corner it occupies. 




Mullen & Bluett Company's 
great store in Walter P. Story 
building. Above, the Broad- 
way side. At the left, the 
Sixth street side. 



48 



Los Angeles, the Old and the New 




SIXTH AND BROADWAY 

Southwest corner. Up to 1906 this corner was considered too far south for a large business. The old building, shown 
above was occupied by a saloon at the corner and a dairy depot was next. In 1 906 the late John H. Norton built the 
steel frame structure shown below, and made it the strongest building, size considered, in Los Angeles. It was 
designed for heavy goods. It is occupied in its entirety by the H. Jcvne Co. 




Los Angeles, the Old and the New 



49 




Copyright, IQII, by J. E. Scott 



SIXTH AND HILL STREETS 



Southwest corner. The First Congregational Church, shown above, was on this ground for several years. The property 
changed hands several times, always at an advance, until bought by the Consolidated Realty Company, which erected 
the reinforced concrete structure shown in the lower photograph. This was completed early m 191 1. 




50 



IjOs Angeles, the Old and the New 




BROADWAY AND SEVENTH STREETS 

Northwest corner. For many years the Lankershim Flats, shown in the upper photograph occupied this corner of 
Seventh and Broadway. They were removed about five years ago to make room for the building shown in the 
lower photograph, occupied by one of the larger department stores. A steel frame building of the first class. 




Los Angeles, the Old and the New 



51 



t«" s 



;i«!ii'M]nfli 




Coryri-lit, iQii, iy J. E. S 



SEVENTH AND SPRING STREETS 



Northwest corner. Union Oil Company building. This corner was first the site of the cottage home of a former 
county surveyor. Jackson. As the city grew, this cottage was moved, and larger buildings surrounded the site. Early 
in 191 1, the Union Oil Company began the erection of a thirteen story steel frame building, which will be ready for 
occupancy about January 1, 1912. This is shown in the lower photograph. 




iWllilP'r U «■ ii . ■^■iWii.J a - 




jpSilSiHpBpr i_ I ' Si 




52 



Los Angeles, the Old and the Netc 




Corvrtsht, IQOb, by Grafhic Publiihing Company 

ORIGINAL HOME OF FIRST NATIONAL BANK 

FIRST NATIONAL BANK 

The First National Bank of Los Angeles was orsianizcd in 1 880. with a capital stock of $ 1 00.000. The capital stock was 
increased in 1887 to $200,000; in 1893 to $400,000; in 1904 to $500,000: in 1905 to $1 .250.000 and in 1910to $1,500.- 
000. which, with its surplus and undivided profits of $2,300,000. makes it the strongest, as well as the largest National 
bank in the city. 

The increase in the deposits of the bank from $1 .600.000 in 1 890 to over $ 1 6,000.000 in 1 9 M . has necessitated 
several moves to obtain more commodious quarters to care for the increase in business. 




PRESENT HOME OF FIRST NATIONAL BANK 



Los Angeles, the Old and the New 



53 




^-»i^-" 



Capyright, IQII. by J. E. Scott 

I. N. VAN NUYS BUILDING, NEW HOME OF FIRST NATIONAL 

Spring and Seventh streets, southwest corner. The new home of the First National Bank will be on the ground 
floor of the I. N. Van Vuys building, shown below. The Van Nuys Home place, shown above, was at this corner for 
many years. Now there is going up one of the finest office buildings of the West. This structure, a steel frame building, 
will be ready for occupancy about January 1. 1913. The First National intends to have the finest and best equipped 
banking rooms in the country. 




54 



Los Angeles, the Old and the Neza 




O-fiTu-'H, ;.J/.^ I', .1. llo:,l,u,ch. Jr. 



BROADWAY AND EIGHTH STREETS 

Southwest corner. The upper photograph shows the Colonial Flats which were at this corner many years, and were 
considered the best in the city. Today, at the same corner is a modern steel frame building occupied by Hamburger's 
Department Store, and costing about $1,500,000. 




in 



ii;4!::::::*ifisiK[!l!jrfL: 

iunni:'iii|i||| 
r* , I 




Los Angeles, the Old and the New 



55 




Copyright. tQIl, by J. E. Scbtt 

LOS ANGELES INVESTMENT COMPANY 

Eighth and Broadway, southwest corner. The Los Angeles Investment Company has just cleared this corner of the 
shacks shown above, and is erecting, as its home office the splendid steel, tile and reinforced concrete structure shown 
below. 

Fifteen years ago. the offices of the Los Angeles Investment Company were in a corner of a second story back 
room on Main Street. Today the Company has under construction this million dollar home, at Broadway and Eighth. 
Fifteen years ago it had about a dozen stockholders and a capital and surplus of less than $1 ,000. Today it has nine 
thousand stockholders and a paid in capital and surplus of nearly $7,000,000.00. 

No more remarkable example of the growth of this city's enterprises can be shown than that of the Los Angeles 
Investment Company — the largest Co-operative Building Company in the world. The Company has today fully 
$60,000,000.00 worth of development work to do on property totalling 2500 acres, to which it holds clear title, 

r H 




P 



iis^ 



m 
m 




nm 



i ! 



SI: 

m 



m 



p^' 



3' 
; 



'3 




IP J: 



-^ ^ 11 SI I? 
^11 ii fS 



;nfi''i5'. 33 




56 



Los Angeles, the Old and the New 




171 



N.B.BLACK5T0KP CH, ',/3 j 




N. B. BLACKSTONE COMPANY 

The N. B. Blackstone Company, one of the oldest 
and most reliable dry goods houses, began business 
in February. 1896, in the quarters shown above at 
171-173 North Spring street. In October. 1898, the 
company moved to larger quarters in the Douglas 
block, and in June. 1907. again moved to the building 
shown below at 318-320-522 South Broadway, in the 
heart of the shopping district. About 60.000 square 
feet of floor space is utilized by the establishment. The 
Company occupies the entire building and appeals 
largely to the best class of buyers in Los Angeles and 
the Southwest, 



C"nrij;hf IQU , i>\ ./. E. S<htt 








Los Angeles, the Old and the New 



57 




0,ttrielil. 101, 



THE TIMES 

The policy of the Los Angeles "Times" has been directed for the past 
quarter century and more by General Harrison Gray Otis. The upper 
photograph shows the "Times" establishment in 1887. and the general 
appearance of Broadway (then Fort street). This building was part of 
the greater structure destroyed by explosion and fire on October 1, 1910. 
Below is a drawing of the new "Times" building to be erected on the 
same site at First and Broadway. This will be the only exclusively 
newspaper structure of great dimensions in the West. In the past thirty 
years, the "Times" has grown from a four page provincial daily, to the 
largest newspaper in the world. 




68 



Los Angeles, the Old and the New 



THE EXAMINER 






SJ.,i^.|i 




Cofyrigb:. IQW. by J. Horshurgh, Jr. 




BROADWAY NEAR 
FIFTH 

W, R. Hearst established the Los«\ngeIes 
Examiner in N03. The building was 
then new and was erected on the site of 
the residence shown in the upper photo- 
graph. The Examiner is one of the recog- 
nized great journals of the West. 



Courtesy SunscI Magazine. 



Lios Angeles, the Old and the New 



59 



THE EXPRESS 

The Los Angeles Express was founded in 
1871 by George Tiffany and associates. 
It had an exceedingly tortuous career, 
with many changes of ownership, until 
taken in hand by E. T. Earl, about ten 
years ago. It has developed into one of 
the fine newspaper properties of Los 
Angeles, and occupies its own building on 
Hill street, south of Seventh. This build- 
ing was erected on the site of the Niles 
Pease home, shown in the upper photo- 
graph. Once in the residence district, 
this property is pretty well in the center 
of the business section. 



NILES PEASE HOME. NOW SITE OF 
THE EXPRESS BUILDING 



THE EXPRESS BUILDING 





60 



Los Angeles, the Old and the New 



SOUTHERN CALIFORNIA EDISON COMPANY 



The Southern California Edison Company, which at the present time is engaged in supplying energy throughout 
Southern California, had its inception in the barnlikc structure shown at the right of this illustration. This original 
home of the Company was located on Twenty-second street, near Aubrey street, in Los Angeles. The Company's life 
and development has been contemporaneous with the history of electrical development for the last twenty-five years. 
The Company has hydro-electric plants for electric power on Kern River. Santa Ana River. Mill Creek and Lytle 
Creek. It supplements and augments this power by steam plants, and by a ten unit plant at Long Beach, two units of 

which are nearing completion at a 
cost of two million dollars. The 
Company supplies electric energy 
to over 50 per cent of the popula- 
tion of Los Angeles, and to fifty- 
three cities, towns, hamlets and 
intervening rural communities of 
Southern California. 



—rwwwwwww\ 




LOnO BEACh'sTEaPTplAMT MEARinO COWPIETIOH 






Los Angeles, the Old and the New 



61 



LOS ANGELES GAS AND ELECTRIC CORPORATION 



Cupyrighl. IQOt}. hy Grapbu PuhLiiiiinE Comf.jtiy 



The original gas works of Los Angeles are shown in the 
photograph to the left. Below are photographs of the 
present day works and holders. The holders now have 
a capacity of 7,900.000 feet of gas, and will soon have a 
capacity of 13,900,000 feet. The consumption has been 
known to reach 15,600,000 feet daily. 




62 IjOS Angeles, the Old and the New 



SOUTHERN CALIFORNIA MUSIC 
COMPANY 



^g><>Pi{)!(?!!^t*!^)i> s 





irrf/if. /Of)ft, h Crarflfi 
Pul>tiihine Comfany 



The Southern California Music 
Company is the outgrowth of 
the pioneer music house of 
Day & Brown. In 1887 the 
company was incorporated, 
amalgamating the firms of 
Day & Hart and Powell & 
Haskell. The company re- 
mained in the quarters shown 
above, until the Bradbury 
building was completed, when 
the company moved there. In 
1903. the company moved to 
the splendidly appointed build- 
ing shown on the left, at 332- 
334 South Broadway which the 
company owns. This building 
is entirely devoted to the uses 
of the company, the aim being 
to carry a complete stock of 
music and musical merchan- 
dise. The company has branch 
stores at San Diego. Riverside. 
Pomona and San Bernardino, 
the representative establish- 
ments of those cities. 



Los Angeles, the Old and the New 



63 




CopyrtKht, tQlI, by J. E. Scott 



BROADWAY NEAR SECOND 

The Merchants Bank & Trust Building was one 
of the first steel frame buildings erected on Broad- 
way. It occupies the site of the old Y. M. C. A. 
building shown above. The Merchants Bank & 
Trust Company is one of the oldest trust and 
banking companies in the city. It is capitalized 
for $500,000. Its building was erected 1906-7. 



6A 



Los Angeles, the Old and the New 




THE FRATERNAL BROTHERHOOD 



The Fraternal Brotherhood is the only fraternal order of National proportions, having its headquarters in Los Angeles. 

The order was organized in March, 1896, by James A. Foshay, then Superintendent of Schools of Los Angeles, 
and now Supreme President of the Order. C. P. Dandy and G, S. Bartholomew, Its first quarters were at 1 25' 2 South 
Spring Street and then were removed to room 425, Wilcox building, and there remained until the Brotherhood's own 
building, shown above, was completed in 1904. 

The growth of the Fraternal Brotherhood has been one of the surprises in the West, but it has been due to the 
persistence, ability and integrity of its officials. 

The assets of the order exceed $600,000. 

Its membership is 51,000. 

It has paid benefits in excess of $2,500,000. 

It has 550 lodges in seventeen states. 

It is one of the growing institutions of which Los Angeles is proud. 



Los Angeles, the Old and the New 
CALIFORNIA HOSPITAL 



65 




The company of physicians which 
operates the Cahfornia Hospital was 
organized in 1897. but prior to that 
time Dr. Walter Lindley and his as- 
sociates conducted a hospital on West 
Sixth street, which was taken over by 
the company. This original hospital 
building is shown in the upper photo- 
graph. One elevation of the present 
hospital is shown below. This hospital 
was completed in 1898, but has since 
been enlarged three times. The ca- 
pacity of this hospital is for 150 pa- 
tients. There are 125 nurses in the 
hospital, fifty of whom are graduates 
and seventy-five in the training scoool. 
From its foundation until October 5th. 
191 1. the hospital had treated 25,774 
patients. 



Copyright, lOI I, h\ J. E. Scolt. 

ORIGINAL HOSPITAL ON SIXTH STREET 




HOPE STREET ELEVATION OF CALIFORNIA HOSPITAL 



66 



Los Angeles, the Old and the New 



BAKER IRON WORKS 




The Baker Iron Works of today occupies such a large area of ground that no photograph can be taken which does the 
establishment justice. For this reason, a pen drawing of this great works is shown above, the drawing being a replica 
of the various structures now occupied by the Company. 

The Baker Iron Works is the outgrowth of a httle foundry and machine shop started by a Frenchman on North 
Spring Street, in 1872, He had at times, as many as two employees. 

In 1876, Milo S, Baker bought the place, and the career of expansion began. No photograph of this old estab- 
lishment is known. Expanding business caused the company to remove a few years later to the northwest corner of 
Second and Main streets and the southwest corner of the same streets, where the Higgins Block (see page 69) now 
rears skyward in the heart of the city. In 1886, M. S, Baker & Co, incorporated as the Baker Iron Works, and 
moved to the present location at Buena Vista and College streets. 

In earlier days the work was largely agricultural, but as the city started to grow, the Company was called to 
enter other fields. Structural iron and steel, mechanical equipment of every sort, engines and boilers, pumps, mining 
machinery, oil well tools, and everything in iron and steel work necessarily became a part of the Company's manu- 
facture. 

With many other of the sound concerns of Los Angeles, the Baker Iron Works has done a profitable business. 
To do this it has been always abreast and often ahead of the times. Wherever skilled workers in its field have been 
demanded, the Baker Iron Works has always risen to the emergency. 

The Company has been under the same management for over thirty years, and those in charge have seen it 
grow from a little machine shop to a great manufacturing enterprise employing 500 men. 

The officers and dire.Lors of the Company are: President and Manager. Fred L. Baker; Vice President and 
Superintendent. Milo A. Baker; Secretary. Warren C. Kennedy: Store Manager. Harry S. Hitchcock; and J. Foster 
Rhodes. 



Los Angeles, the Old and the New 



67 




Copyright, ion. by J. E. Scott. 

SPRING AND TEMPLE STREETS 

Southwest corner. The structure shown in the upper photograph was for about thirty years the home of various 
small businesses, with a lodging house upstairs. It was demolished about five years ago and in its place was built 
the steel frame bank and office building shown in the lower illustration. The home of the International Savings 
Bank, an institution much in favor among foreign born and descended residents. 




68 



Los Anseleis, the Old (ind the AVtf 




Copyrieht. 1006. by Grafhic Puhliibing Ci 



J. W. ROBINSON COMPANY 

Founded in 1883 by J. W. Robinson, the Boston Dry Goods Store moved in 1886. owing to the demand for more room, 
to 171-173 North Spring streets, shown in the photograph above. Still the business grew, and in 1895 the Company 
removed to its own four story and basement building shown at the left and top of the lower group, at 235 7 9 South 
Broadway. This brought the available floor space to over 60,000 feet. But in 1907 the establishment was enlarged by 
the addition of the Hill street annex, bringing the total floor space to 1 31 .000 feet. The Hill street frontage is shown at 
the top and righ t of the lower group. The Company is now completing another addition in the entire ground floor of the 
F. J. Byrne building, shown at the bottom of the group, and this was ready about the first of December, I9n. 
The business of this house is with the very best class of buyers, and the volume runs in the millions annually. 



BROADWAY FRONT 



HILL STREET FRONT 




i<ia^4 




J3 



Bill 



ADDITION. F. J. BYRNE BUILDING. THIRD STREET AND BROADWAY 



Los Angeles, the Old and the New 



69 




Copyright. IQII. hy J. E. H,utl. 



MAIN AND SECOND STREETS 

Southwest corner. The old Rawson block, one of the oldest buildings in the city occupied this corner for about thirty 
years. Now it is removed, and in its stead is the Higgins office building, one of the best examples of reinforced concrete 
construction in the entire west. The Higgins building is shown in the lower photograph. 




jfrrrrFFrrrF i^iiiiiiniiKI 







Los An steles, tlic Old and (lie New 




lOWMS-TElirSI. PMEIWMARK. *~° 



l_OUIS 





ORIGINAL SALESROOMS AND OFFICE 

BROWNSTEIN-LOUIS COMPANY 

A HISTORY IN PICTURES 

PRESENT OFFICE AND SALES ROOMS 
The Brownstein-Louis Company, one of the leading manufacturing concerns of the southwest, began as a jobbing 
house in 1895, the organizers being D. J. Brownstein. H. W. Louis and P. A. Newmark. In 1897 the firm began 
manufacturing overalls, employing twenty machines. To such an extent has the concern grown, that when on January 
1. 1912. the company occupies its new buildings shown below, it will employ from 800 to 1000 persons. 

Starting in the old Baker block and in the Arcadia block, the business expanded by 1905 so that it was neces- 
sary to remove to larger quarters at 236-240 S. Los Angeles street, a three story factory being in the rear. But these 
quarters have been outgrown, and the new factory, salesrooms and warehouse shown below are about ready for occu- 
pancy. The company makes special lines of clothing, such as "Stronghold" overalls. Medal brand trousers and outing 
clothing and "Duromake" and "Saturn" shirts. Its selling field covers California. Nevada. Utah. Arizona. Mexico 
and the Hawaiian Islands. The company employs a capital of $500,000. The officers are D. J. Brownstein, Presi- 
dent: E. J. Louis, vice-president; Henry W. Louis, secretary and treasurer. 




Los Angeles, the Old and the New 



71 




Lotyrti:hi I'-jii. O J. A. Alu// 



THE ORPHEUM 



The upper photograph shows the site of the Orpheum on Broadway, between Sixth and Seventh, up to 1910. The 
new Orpheum was opened in 1911. This is a reinforced building of the latest type, and is one of the most complete 
and best equipped theatrical structures in the United States. It is a gem in marble, concrete, steel and tile. It is one 
of the Orpheum circuit, comprising over thirty theaters in this country and famous everywhere as producing the highest 
standard of vaudeville. 




72 



Lo.s AngvUs, the Old and titc Neio 



BLAKE. MOFFITT & TOWNE 



Established as Blake. Bobbins & Co.. in San Francisco in 
1855. the paper house of Blake Moffitt & Townc opened a 
branch in Los Angeles, shown at the right, in 1891. After 
one removal, the house went Into its own building on South 
Los Angeles street, in 1901. There is a great warehouse in 
the rear of the building shown below and the floor space used 
by the company is about 2 1-2 acres. This house deals in 
everything in paper. 




Los Angeles, the Old and the New 



1882 



191 



HAWLEY. 

KING 

& COMPANY 




Owing to its honorable 
and public spirited Copyright, iqii. hy j. e. S(utt 

method of dealing, the ORIGINAL QUARTERS 

Hawley, King & Co. corporation has built up a large and substantial patronage in Southern California, and the house 
and the management both have a large following. The business was established twenty-nine years ago. The corpora- 
tion is located in a spacious building of their own at 224-228 South Los Angeles street, having 60,000 feet floor space. 
There is a branch store at 1 1 14-1 1 16 South Olive street, where the company displays motor cars and power wagons. 
Hawley. King & Co. deal m the finest grades of vehicles of every description, traction engines, automobiles and power 

wagons. No other house 
of the kind offers a 
larger or more varied 
display of goods in 
its line than does 
this company, and 
the fact that just 
prices are quoted for 
values given, coupled 
with the fact that the 
management is most 
accommodating and 
courteous is the secret 
of the great growth of 
the business. Mr. King 
who assumed the posi- 
tion of manager when 
the house started busi- 
ness here in 1882. still 
holds that position, 
and is also vice-presi- 
dent and treasurer of 
the corporation. 




PRESENT HOME 224-228 SOUTH LOS ANGELES STREET 



Los Angeles. 



the Old and the Nerc 



M. A. NEWMARK & CO. 



The 



wholesale grocery house of M. A. Ncwmark & Co. 

r aright. IQtl, by J. K. Siott 





sss^^^^ ^- 



'^]mWim'm'i'.'i- 




was founded by H. Newmark in 1865. in consequence of a 
challenge made by the late Prudent Beaudry. who was 
then in the wholesale grocery business and was getting his 
goods over the freighting line of Tomlinson. from San 
Pedro. Mr. H. Newmark and the late General Phineas 
lianning. a competitor of the Tomlinson freighting line. 
formed a partnership to engage in the grocery business, 
(general Banning agreeing to haul all of the firm's goods 
free from San Pedro. Mr. Newmark supplying the capital, 
and the two dividing the profits. At the end of six months, 
on taking stock, it was found that the firm had made some 
money. Then Beaudry sold out to the firm, and General 
Banning withdrew with the understanding that his 
freighting line was to handle the business of the company. 
From this house of H. Newmark & Co. has grown 
the present wholesale grocery house of M. A. Newmark & 
Co.. without a break of a single day. This is the oldest 
house of any size in Los Angeles. For forty-six years this 
concern has enjoyed prosperity. 

The original place of business was in the Arcadia block 
on North Los Angeles street. After some years the firm 
moved to 205-7 North Los Angeles street, and in 1887 to 
the present quarters on North Los Angeles street, shown in 
the center illustration. This building has a floor space of 
about 40,000 feet, but the company occupies another 
large warehouse at the railroad tracks. 

About the first o( the year, the Company will move to 
its new building, under construction, on Wholesale street in 
the heart of the industrial district and with ample trackage 
facilities. This building is of reinforced concrete, is 1 45 by 
1 70 feet in size, and has a floor space of about I 35,000 feet, 
!t isa typeof building which most of the larger concerns of 
1-05 Aneeles are now 'Tec tine at the tracks for thei'' use 




Los Angeles, the Old and the New 




Cofyri^ht IQII , by J. E. Scott 



LOS ANGELES RAILWAY 

These photographs show the equipment of the Los Angeles Railway past and present. At the top is a photograph of 
the first motor car operated in Los Angeles, on the Maple Avenue line, in 1885. Next to it is an old style car of the 
type of 1893. Below is a modern Pay-As-You-Enter car, the type used everywhere on the company's lines' 
These cars were the first of this type used on the Pacific Coast. 

The Los Angeles Railway is a Henry E. Huntington enterprise. It had its origin in a mule car line. 
Today the Company is capitalized for $20,000,000. It has about 350 miles of road and about 700 passenger cars. Its 
power comes from the Kern River and from Redondo. Among street railway men the country over, this system is 
considered as a model of what a street railway system should be. 




76 



Los Angeles, the Old and the Neic 




SSlZr^rr- 


HHl|^^^A|r 


^B 





THE START. 1894 



1895-1907 



NEWMARK BROTHERS 

Ncwmark Bros., the largest Coffee and Tea house in Los Angeles, was established July 1 6. 1 894, and occupied quarters 
on North Los Angeles street, from the beginning, until 1907. That year, the firm removed to East First street, at San 
Pedro, having erected a special factory building for their own use. The business of the house is so large that a warehouse 
capacity twice as great as the factory is employed. Their trade extends over the entire Rocky Mountain region The 
firm was established by the late Phineas Newmark and Samuel M. Newmark. and ithasbeen one of the most successful 
houses in the Southwest, due to the business integrity of the firm and their devotion to quality. 




FACTORY. 1907 TO PREStlN I' ITME 



Los Angeles, the Old and the New 



77 




Cofvright, IQIO, by J. Horsburgh, Jr. 

SAN FERNANDO BUILDING 

Fourth and Main streets. Southeast Corner. This building is one of the various building enterprises of Colonel J. B. 
Lankershim. it was completed in 1908. but during 191 1. two additional stories were added. It is of reinforced concrete 
construction and replaced the old Alaska lodging house property, shown above, which once occupied the corner. In 
this connection, it might be said that Colonel Lankershim owns the largest single piece of down-town property, in this 
corner and the adjoining buildings. There is a frontage of 21 7 feet on Main street, and the property is 1 55 feet in depth. 
The property was once owned by R. H. Baker, but was bought by other parties as the site for a tabernacle. Along in 
1885. Colonel Lankershim spent considerable time in San E)iego and Santa Barbara, and noticed that business prop- 
erty was commanding about $100 a front foot. This Main street piece was offered to him at about the same figure, 
and he decided to buy, reasoning that if business property was worth that much in those two places, it was worth 
more in Los Angeles. The purchase was made. The Lankershim holdings extend from the alley in rear of the San 
Fernando building, clear around to the right of the photograph below. 




Los Angeles, the Old and the New 




ORIGINAL STORE OF HELLMAN. HAAS & CO. 



PRESENT ESTABLISHMENT OF HAAS. BARUCH «c CO. 



HAAS. BARUCH & COMPANY 

Haas, Baruch & Co. are the successors of the wholesale grocery firm of Hellman, Haas & Co.. who 
occupied a building known as the McLaughlin building, shown on the left above, with a frontage of 35 or 40 feet. 
This store room was ample between 1871 and 1888. Then the firm moved to the Germain block, on Los Angeles, street 
which was built specially for the firm. About this time, the late Herman W. Hellman withdrew from the firm and 
devoted himself to banking, and the name of the firm was changed to the present title. In 1892. increasing business 
necessitated the erection of the structure at Aliso and Los Angeles streets, though at first only one-half was used by 
the firm. Now. however, increasing business has again compelled the firm to move. This time there is being erected 
the magnificent reinforced building shown below at the intersection of Second and Alameda streets, right on the 
tracks and giving the company every facility. The trade of this house extends over the entire southwest. 




HAAS BARUCH S. GO'S. NEW BUILDING. SECOND AND ALAMEDA STREETS 



Los Angeles, the Old and the New 



79 




VILLE DE PARIS 

One of the best type of dry goods establish- 
ments in Los Angeles is the Ville De Paris, 
operated by the A. Fusenot Co. The Ville 
was opened in Los Angeles in 1893 by A. 
Fusenot. then from San Francisco, the orig- 
inal location being on Broadway between 
Second and Third. Mr. Fusenot was the 
first dry goods merchant in Los Angeles to 
foresee that Broadway was destined to be 
the leading retail street. After being enlarged 
several times — the original floor space was 
only 3000 square feet — the Ville moved in 
1904 to its present location in the Laughlin 
building, taking, as well, the Hill street 
annex. The present floor space occupied by 
the company is 96,000 feet, so that the pres- 
ent store is over thirty times as large as the 
original. This establishment has always ca- 
tered to the very best trade. The officers 
are: President, G. Fusenot; treasurer. M. A. 
Milbach: secretary and manager, R. E. Barry. 



Copyright. lOII. by J. E. Scott 

ORIGINAL VILLE DE PARIS ON BROADWAY 




BROADWAY FRONT. PRESENT VILLE DE PARIS 




JUST A GLIMPSE OF THE INTERIOR OF THE SPLENDID STORE 



so 



Los Angeles, the Old and the New 



SAN PEDRO 
HARBOR 



Very frequently it is asserted in the 
East, by those who are not familiar 
with the recent development of South- 
ern California, that "Los Angeles has 
no harbor" and hence cannot partici- 
pate in the Twentieth Century 
development of commerce on the 
Pacific. True, there are but two 
natural harbors on the coast of 
California. San Diego and San Fran- 
cisco bays. That this was true in the 
early history of California, even the 
most casual reading of such a work as 
Richard Henry Dana's Two Years 
Before the Mast" amply proves. But 
what Nature granted only in stingy 
measure, man can and has supple- 
mented and today there are not two 
but three deep water harbors on the 
California Coast, two of them natural, 
and one. ample tor all needs, largely 
the creation of man. 




CofyriEht. tOI I , hy J, E. S^ott 

SAN PEDRO THIRTY YEARS AGO 



This harbor is the real port of Los Angeles. Originally not much more than a shallow lagoon, it has been improved by 
the Government until ships of the greatest draught known on the Pacific can enter. The city of Los Angeles stands 
pledged to expend $10,000,000 in making this one of the great ports of the world. This amount of money, together with 
the Government expenditures past and to come, will create as fine a port as the Pacific waters afford. The city Intends 
to expend the greater part of its outlay for harbor purposes, prior to the time of the opening of the Panama canal, so 
that Los Angeles will reap the full benefit of that improvement. 




A GLIMPSE OK THE INNER HARBOR. OUTER HARBOR AND BREAKWATER NOT SHOWING 



Los Angeles,, the Old and the New 



81 



LOS ANGELES 

The Ardent Hebe of the Sensuous South 
A SKETCH 

By Harrison Gray Otis 

Editor of The Los Angeles Times 
Revised To October. 1911. 



By Permission of SUNSET MAGAZINE. 

WHEN the Editor of the Sunset 
Magazine drafted me to write a 
sketch of Los Angeles, he did not 
expect, I am sure, that it would be 
an adequate treatment of the large subject 
assigned. That result is impossible within 
the limitations of a magazine article. The 
most I can do now is to smite the elevated 
spots here and there. This imperfect sketch 
does not purport to cover the entire south 
coast, which is a still broader and larger 
subject. 

Los Angeles then, and Los Angeles now, 
present a striking contrast. The transfor- 
mation in a little more than a quarter of a 
century — twenty-nine years — is the marvel 



CofiriKhl, lorn, hy J. Han/iureh. Jr. 

of the age in city building. My own observa- 
tions cover the period indicated. I made my 
advent upon the scene in July, 1882, when 
the town, then just emerging from the pueblo 
state, had no more than 12,500 population. 
The difference between those figures and the 
population figures of 1911 is more than 345,- 
000. And if I were capable of boasting — 
which possibly I am upon occasion and with 
an adequate effort — I would say with one of 
old: "All of which I saw and part of which 
I was." 

Los Angeles occupies a favorable geo- 
graphical position on the south Pacific Coast 
with respect to the westbound overland trade, 
to the coming Panama canal, to San Fran- 




[tan 



From empty acreage to beautifully improved, home-studded 
residence property in two years — that is "The Old and The New" 
of Arlington Square. It is in the beautiful Southwest Section. 
Los Angeles' most substantial residential district — where thousands 
upon thousands of homes have been built in the past few years — 
where property values have doubled and trebled. This tremen- 
dous growth continues, and will continue for many years. Ar- 
lington Square is today the choicest moderate-cost residence prop- 
erty in the entire section. It has high class, modern street im- 
provements, gas and electricity, splendid car service, all city con- 
veniences, beautiful mountain views. When you can buy a lot in 
that vicinity for $725, you are getting an exceptional bargain. I 
have just a few at that price. Do you want one? The terms are 
only $25 cash and $15 monthly. See this property or write me 
for literature and full information. 

EMIL FIRTH 

CITY LOTS, LANDS, SUBURBAN COMMUNITIES, HOMES 

346 So. Broad^ray, Los Angeles, Cal. 
"YOU'KB SAFE AT FIRTH'S** 




I. OS Angeles, the Old and the New 



cisco and the northern coast, and to the 
islands of the sea and the Orient. 

The local conditions existing at that early 
period were indeed humble and unpretentious 
as compared with present conditions. Then 
we had only the signs and the promise of a 
city. The fulfillment was yet to be: and dur- 
ing ail the intervening years that fulfillment 
has been steadily developing. I cannot 
review or recapitulate at length, but any 
observant reader can easily see the difference 
between a town of 12,500 population and a 
city of 360,000, which we claim now. It 
has been the steadiest, the most rapid, the 
most healthful expansion of any city of the 
Union at any period. 

I mention a few of the great things achieved 
curing the progressive interval: 

1 . The citrus crop (oranges and lemons) 
of the south, including Los Angeles county, 



season of 1910-11, was 46.000 carloads, worth 
$33,770,000 in California, and the value to the 
growers of the same crop in 1911-12 — 
43,000 carloads- will probably reach a gross 
value to the growers of $30,000,000: worth 
in the Eastern market at least one-third 
more than that amount. 

Behind this splendid output of the peerless 
fruit of gold, grow about eight million more 
orange trees, old and young, waiting to 
produce still more thousands of carloads of 
this delicious fruit for the delectation of 
millions of consumers beyond the Rockies. 
Yet, with all its productiveness, the orange 
tree is so handsome that it might well be 
cultivated for the sake of its shape and beauty 
alone — for the lure of its perennial foliage, 
even were it not capable of producing a single 
pound of fruit. 

2. And the citrus crop is only one of scores 



' 








i//^EVfy/A STffesr 






^ 


' '"'Sinii 


■ 


'■•■Zi 


'i 



"THE TOWN 

THAT WAS STARTED 

RIGHT." 



VAN NUYS 



METROPOUS OF THE 47.000- ACRE 
VAN NUYS-LANKERSHIM TRACT 




Sitiiate<l IS miles from Los Angeles in (he Beautiful Sao 
Fernando Valley. This pholograph tal<en Fehruary. 1911. 
The pictures indicate the change in 8 months from a ranch to a 
live city with subitanliat business buildings. Theje buildings 
now stand where crosses are placed in upper photograph. 



BANK OF VAN NUYS 

One acre to 10 acre lots suitable for suhdivision 
into city lots later on. Suburban acreage estates 
fronting on $500,000 Boulevard. 

Sure Profit Makers 

W. P. WHITSETT, s^LEs 



MANAGER 



319 S. HILL ST. 



SKINNERS BUILDING, VAN NUYS 



Los Angeles, the Old and the New 



83 



of valuable crops which annually spring from 
our fertile soil when stimulated by life-giving 
water. The school attendance for the city 
and county gives an aggregate of 55,800 
the largest of any California county. The 
number o'^ male voters in the city and 
county is estimated at 120,000. The number 
of banks is forty, with bank clearings 
estimated at $900,000,000. Chamber of Com- 
merce has a membership of 3,300. Custom- 
house statistics show the following, among 
other facts: Value of foreign imports, first six 
months of 1911, $1,386,135. Value of exports, 
domestic and foreign, $198,634. 

3. By a popular vote, San Pedro harbor 
has been recently taken into the city, and is 
now the official harbor of Los Angeles. Mil- 
lions have been spent by the government 
upon the outer harbor, and millions more 
are to be spent by Congress and by the 
people of the city for the inner harbor. It is 
a harbor not alone for this city, but for the 
great Southwest. It is to be the entrepot for 
a vast commerce coming westward through 
the Panama canal — a commerce which the 
future will surely bring to this southern coast. 
After San Diego, this is the first port and the 
first city of importance at which ships coming 
through the canal will touch on their voyages 
to San Francisco, to other northern ports of 
the Pacific Coast, and to the Orient. Going 
east from here, railway freight and passenger 
trains will find low mountain passes and easy 
gradients across the continent, 'accompanied 
by few obstacles in the form of snow-drifts 
and blockades. In short, they will find an 
overland route " above the fever line and 
below the frost line " — a fact of mighty 
advantage in railway travel and transporta- 
tion — a fact which has already demonstrated 
its logical power in the development of the 
south Pacific Coast. San Pedro harbor is not 
merely a local harbor, but one of national 
importance, which fact Congress has recog- 
nized by making large appropriations for its 
improvement, though not without a fierce 
fight running through years and years before 
it was won. 

4. For good roads our people have pro- 
vided the adequate sum of $3,500,- 
000 in bonds; the object being to create a 
comprehensive system of first-class public 
highways — in all, more than three hundred 
miles in length. The system will traverse 
" the imperial county "in ts entirety; its 
construction is now vigorously under way, 

(Continued on Pa§^ 85) i 



Your Eastern Property 

Exchanged for California Property 

Good land with water tributary to Los Angeles $25 
per acre. Tliese lands will double your money. 
Grasp the opportunity. 







303 1. W. Hellmaii Bldg., 411 Soutb Haio St 
LOS ANGELES CALIFORNIA 



The DAVIDSON CONSTRUCTION CO. 

Architectural Designers 
Contractors 



We do only High Grade Work. 

Let us design and build a new home' for you, 

6lh Floor Forrester BIdg., 640 So. Broadway 

Phones Bdway. 2121 10701 



YOUNG'S 
GLENDALE TRACT 

Splendid Chance for the Investor or Homeseeker 

Only 18 minutes frcm Broadway, en fO fcot Macadamized 
boulevard. No pioneering, tract is an old crange grove, and has 
remained intact until recently sLbdivided. Improvtrrents ccnsist 
of best street work, wide parkways planted to camphcrs and acacias; 
gas, electricity, phones and pLresL motntain viater. Elevation 
wice as high as Broadway, yet tract is absoli-tely level. 

Prices $685 to $750 — a Few at $1250 
Terms $50 Cash, $15 Month 

mile for Further Details. 

W. H. YOUNG, Owner 

203 Johnson Building LOS ANGELES, CAL. 



Acreage Close to Los Angeles 

Land that will eventually reach the highest value 

in Southern Cjlifornia, is property con- 
venient to Los Angeles where ALL THE 
CONDITIONS ARE PERFECT for the 
production of ORANGES, LEMONS and 

WALNUTS; vt'here the shipping and trans- 
portation facilities are the best, and none of 
the features essential to the IDEAL 
COUNTRY HOME are lacking. 

For reliable information concerning the 
kind ol land you will want to buy. see 

MASON £r MOON COMPANY 

910-911 Central Building 
Membeis of Los Angeles Realty Board 



-^-^ 



Los Angeles, the Old and the New 



we know 
all about 
California 

we know why those who want the 
best service always go 

Santa Fe ALL the Way 

and 

we will tell 

Our road bed admits of fast time 

Our equipment is built by Pullman. 

Our meal service is managed by Fred Harvey. 

Our employes are courteous. 

Eartn scenic wonder, the Grand Canyon, is on your 

way and you have the privilege of stopping over. 

Scones of Ancient Indian Pueblos, en route. . 

And it's one management all the way — 

via Santa Fe. 

Our booklets tell what you want to know. 



SantaFe 

% w 



Jno. J. Byrne. A. P. T. M., 
Santa Fe Ry., Los Angeles, 
Calif. 



Santa Fe 



Los Angeles, the Old and the New 



{Continued from Page S?) 

and will be completed possibly within one 
year — certainly before the date when the 
Panama canal and Owens river aqueduct 
shall have become mighty facts accomplished. 
These roads should prove to be as good an 
investment, relatively, as will the other great 
public investments touched upon in this 
article. 

5. Among other notable things this county 
has attained the surprising distinction of 
being pronounced " the richest in the West." 
At least, the State Board of Equalization of 
California has placed her in that category, 
and has thus unconsciously paid an eloquent 
tribute to the extent and value of her property. 
According to the official figures of these 
zealous servants of the State, Los Angeles 
county heads the procession in California, 
and also in the chief cities west of and includ- 
ing Cook county, Illinois. 

6. But more important, still larger and 
more far-reaching, is the pending project 
for impounding the waters of Owens river and 
bringing them down to the doors of the city. * 
Here is a tremendous physical enterprise, 
striking in scope, conception and character, 
bold in execution, mighty in the results it 
will bring to our waiting and water-using 
people, it is destined to return to the investors, 
many times over, the cost of the work, great 
as that cost will be. In voting a bond issue 
in the immense sum of $23,000,000 for this 
stupendous but necessary work, the people 
of the city showed not only great wisdom and 
profound confidence in her future, but they 
exhibited at the same time a degree of nerve 
never, in my opinion, shown by any other 
community on earth of like size, under like 
conditions and with a like environment. The 
project is to bring from the base of Mount 
Whitney, highest of the Sierras, more than 
two hundred miles away, a supply of pure 
mountain water right down to the city's 
doors — traversing the intervening distance 
through rugged mountains, along deep canyons 
and across burning deserts. Everything thus 
far developed in this nervy and notable under- 
taking is propitious. The vast work is going 
on with system and celerity. The two chief 
human factors in the field of the Owens river 
construction are Chief Engineer William 
Mulholland and Lieut. Gen. Adna R. Chaffee 

(Continued on Page 87) 



LOOKING BACKWARD 




is of interest, because in the steadily prngressive cotn- 
munily, tributary and surrounding Los Angetes, looking 
backward gives u^ every basis for 

LOOKING AHEAD 

Our office is on the 7t!i floor of the Consolidated Realty 
Building, one of the finest structures in the city. 

25 YEARS AGO 

a little cliurch stood on the corner now occupied by this 
skyscraper. 

1 YEAR AGO 

ARCH BEACH was only known to a few lovers of Nature, 
excursionists and dwellers by the seashore. 

TO-DAY 

ARCH BEACH has about half a hundred substantial 
buildings; is on a fully developed main County Road, and 
about 1500 owners who are interested in propetl> — a 
property which owing to all its natural advantages will be 
one of the foremost long before 

25 YEARS HENCE 



AkCH BEACH HEIGHTS CO. 

Suite 700, Consolidated Realty BIdg. 
6th and Hill Sts., Lob Angeles. 



Alexandria 
IlLIrl Hide. 




SAVE FOR THE HOME AT THE HOME SAVINGS 

You Take Out More Than 
You Put In 

The safest place for your money. In a 
savings fund you are sure of a definite earning. 
Interest payable twice a year, and, you always 
take out more than you put in — which makes 
this the ideal place to keep your money. 

Home Savings Bank 

S. W. Cor. Fifth and Spring 
Los Angeles, Calif. 



*A detailed description of this great underlakins appeared in 
SUNSET for December, 1909. 



86 



Los Angeles, the Old and the New 



THE CITY THAT WAS BORN AGAIN 



FOUNDED 1885 




INCORPORATED 1908 

Once part of a princely domain, the 
Rancho Aquaje de la Centinela and Sausal 
Redondo. Now a thriving, up-to-date, pro- 
gressive home town with fine streets, schools 
and churches and no saloons. Over $160. 
000 street improvements now under way. 



A NEW ONE. Let us show you 
Centinela Hills and Inglewood Bungalow 
Park. Oiled streets, cement walks and 
curbs, water, gas electricity, telephone, good 
car service with transfers, unequalled cli- 
mate. Everything you want in a home. 
We will build if you wish and sell to you 
on easy terms. 



1007-1010 TITLE INSURANCE BLDG. 
HOMEA4.229 MAIN 6913 



Th&GId Way 




To and from Lqi A ngeles 



The New Wdy 



Tlie Old Way 
was with 
months of toil 
and hardships, 
in a " Prairie 
Schooner." 

The New Way 
is in the Lux- 
urious Electric 
Lighted "Los 
Angeles Limit- 
ed, " only three 
days between 
I. OS Angeles 
and Chicago, 
Solid, via the 
Salt Lake 
Route, Union 
Pacific and 
Northwestern. 

Any Ticket 
Agent will give 
information. 




Los Angeles, the Old and the New 



(Conlinued from Page 85) 

(retired), whose skilful co-operation is a 
guarantee of ultimate success. Had this 
alluring and important subject not been so 
recently and so adequately described in these 
pages, I would here go into it at greater length. 

7. The city has a cosmopolitan population 
that ranks high in intelligence, activity in 
good works and social attainments, and in 
her strong business phalanx are many men 
who are conspicuous as men of large affairs 
and great material achievements. Her " cap- 
tains of industry " show themselves worthy 
of the title. Her people have achieved for 
themselves an honest name at home and 
sweet fame abroad. It is the rendezvous, so 
to speak, for brave men and noble women, 
who grace the places they have won in the 
community. 

Here may be seen marked manifestations 
of civil life in its higher forms — life expressed in 
patriotism, religion and literature, in art, 
music and the drama, and in that social, 
educational and elevating progress which 
points surely to a yet higher civilization — to 
a state of culture and philosophy such as 
prevailed along the classic shores of ancient 
Greece in her palmy days, and which can 
come only with time and leisure. 

8. But among all her splendid material 
assets, none is so valuable, morally and 
materially, as her possession of that priceless 
boon, industrial freedom. Her hold upon 
that great asset has already proven of inesti- 
mable value, and is destined to yield vastly 
greater and more substantial returns in the 
future. We have not yet, it may be, entirely 
thrown off industrial thralldom — but we are 
steadily approaching that magnificent goal 
for which brave and free men should every- 
where contend, until the entire country is 
free in this respect, with the right firmly 
established for every citizen to freely pursue, 
under the law, any honest avocation or 
employment of his choice, and to be pro- 
tected in that right from disturbance, men- 
ace and maltreatment by the whole power of 
the law. The championship by our people of 
this sound, just and constitutional doctrine 
has resulted in conspicuous success. The 
same success, relatively, should and must 
follow such advocacy in any and every 
patriotic community in the United States. 

In all these pregnant years of masterful 
progress since 1881, the Los Angeles Times 
claims to have had some hand in the superb 




CHAS. H. DOUGHERTY 
City and Country Property. Government Land, Business 
Chances, etc. Members ot ttie Cliamber of Commerce 
and Los Angeles Realty Board, Largest and most con- 
servative operators of Real Estate in the west. 
See or Write us Before You Buy 

Loans and Investments 

Suite 519 0. T. Johnson Bldg. Los Angeles Cal. 



This Office Acts as 
Broker for Those Wishing 
to Buy or Sell either City 
or Country Property. 

R. J. WIDNEY 

LOS ANGELES 

BOTH PHONES 



Buy A Ranch In California 

and be independent. S500 per acre profit in Oranges, 
Dates, Figs, and 100 per cent profit on your health, Big 
money in Alfalfa. Hogs and Stock: California Peaches, 
Apricots and Fruits bring the highest prices. 

We specialize in ranches from little acre places 
near the city, to 100,000 acre subdivisions. Send for 
pamphlets on Wealth and Health in California; also 
state what you wish to buy or become interested in. 

A. EUGENE BROWN 

430 W. Sixth Street LOS ANGELES, CAL. 

DEPAFIHENT ON RANCHES 



RELIABILITY 



MASH 8c MCMILLAN 

REAL ESTATE AND 
EXCHANGE BROKERS 

We Handle Nothing Bat What Will Stand the 

Strictest Investigation, Correspondence 

Solicited from Eastern Clients 

Suite 616 to 620 Citizens National Bank Bl(t£. 
LOS ANGELES - - CALIFORNIA 



88 



Los Angeles, the Old and the New 



Van Winkle &' Funk 

Acreage 

If you wish to buy or sell a certain article or com- 
modity, you should see a specialist in that particu- 
lar line. 

We Are Special- 
ists in Acreage 

Write or come m and talk acreage with us if you are 
interested in buying or selling that particular line. 
We can get you (he result you are looking (or. 

Business Properties 
Houses and Lots 

Vail Winkle c# Funk 

427 Consolidated Realty Bldg. 
A3975 Los Angeles Main 1461 

Members L. A. Realty Board 



For Sale — Or Exchange — 

Property of every description in every direction. With 
my 

"Resident Ageots in All California Districts" 

gives me positively the largest list of properties for sale 
and exchange in California, Eastern property exclpanged 
for California properly. It will pay you to see or write 
me before buying or exchanging your property. 

A. D. Bowman. 

503 Higgins BIdg., 

Second and Main St*.,. Los Angeles, Cal. 



The James R. H. Wagner co. 
P^irni Lantis 

Owens Valley Orange Lands 

San Joaquin Valley | Walnut Lands 

Alfalfa Lands 

329 So. Hill Street 

Los Angeles 



development of the south and as it has 
marched " on and on and en." it has giown 
from an unpretentious four-page country 
daily to the expanded state in which it is now 
seen the largest newspaper, according to 
the latest advices, published on the globe. 

Los Angeles was sorry for San Francisco, 
because of the great calamity of 1906. She 
was sorry to the amount of half a million 
dollars. She never rejoiced in the calamity 
of her northern sister nor mocked when her 
fear came; but she is glad now, because of 
the matchless rehabilitation seen in 1911, 
and which her brave and resolute citizens 
are so determinedly working out to a glorious 
consummation under formidable difficulties. 

More and more the city is becoming the 
center of capital and business achievement 
where great industrial and othe enterprises 
near and far are financed and managed 'or 
the good of the individual investors and for 
the enrichment of the entire region. She has 
clear-eyed and courageous merchants who 
cater to a vast and far-flung tributary trade, 
whose arteries are found all along the southern 
seacoast, in protected valleys, among rugged 
mountains, in ambitious " villages of the 
plains," on big ranches, and in distant mining 
camps, as well as in the adjacent states and 
territories, and also in Old Mexico. Here are 
located great manufactories of heavy machin- 
ery for use in mining, roadbuilding, farming 
and irrigation- machinery frequently of spec- 
ial designs and of unique construction, 
required in the monster work of compelling 
the stubborn hills, as well as the more kindly 
lowlands, to yield up their hidden wealth. 
All such machinery finds a market in that 
growing territory which is directly tributary 
to this commercial capital of the ever-expand- 
ing Southwest. 

Los Angeles, big with mighty potentialities, 
and revealing the sure portents of future 
greatness, is marching onward to her brilliant 
destiny. Her day is still young- she is in the 
very morning of her career. She is only just 
arriving at the door of an epoch-making 
period — only at the door not yet having 
fairly crossed the threshold. All credit be 
given to those dauntless men who laid here 
the foundations of this metropolis of the 
present and of the future! 

With all these and other conspicuous 

advantages in her favor, the city is destined 

to achieve a great and a famous uture. 

Besides the increase of more than 340,000 in 

{Continued on Page 91) 



Los Angeles, the Old and the New 89 



FOUR 
ROUTES 
EAST AND WEST 



SUNSET 

Double Daily Service Between New 
Orleans and California, through Dixie 
Land. 

Route of the " Sunset Limited " 

EL PASO 

" GOLDEN STATE LIMITED" 
The train de luxe, exclusively first class. 

The " CALIFORNIAN " for both first 
and second class travel. 

The line of low altitudes. 

OGDEN 

The trail of the Argonauts — 
The route of the 

SAN FRANCISCO — 
"OVERLAND LIMITED" 

SHASTA 

The "ROAD OF A THOUSANi:) 
WONDERS," to and from the east 
through the great Northwest. 

SEE AGENTS 

Southern Pacific 



90 



Los Angeles, the Old and the New 




A mile deep, miles wide, 
2) pamiea like a sunset 



Thai's me Grand Canyon 

o/^ Arizona, -/ 

stopover permitted on all through tickets — 
Pullman sleeper to the rim on 

[% Cali/ferniaLimifed 



ASK FOR OUR 

ILLUSTRATED 

BOOKLETS 



^tiMSS^ 



Los Angeles, the Old and the New 



91 



{Continued from Page 88) 

her population since her pueblo days, she 
has made mighty strides in other directions. 
She has now three lines of transcontinental 
railroads, hundreds of miles of local roads, 
both steam and electric, many leagues of 
improved streets, beautiful and extensive 
parks, increasing numbers of fine public and 
business structures, thousands of comfortable 
modern homes for the average population — 
which is of an exceptionally high class- 
besides palaces for the rich and great hotels 
for the traveling public. She is a city of 
schools, colleges and churches. She patronizes 
music, art, and the drama, and in her popula- 
tion, intelligence, culture and hospitality find 
high expression. Los Angeles is, in short, " on 
the map " in large and luminous characters. 

California is rightly numbered among the 
" lands of the sun," and Los Angeles is verily 
" set in the sunset's heart." The bodies of 
her favored people are warmed by the sun 
god's genial rays, and their souls dilated by 
the perennial and all-pervasive solace of the 
kindly climate, fitting them for brave, gener- 
ous and kindly deeds. They abide in what is 
picturesquely called the " land of the after- 
noon." Speaking in unvarnished English, 
however, climate constitutes one of our most 
valuable assets. Here the " old, old story," 
ever fresh, ever new, may be told, and told 
again, and yet again, on almost any day or 
night of the whole year in the friendly shelter 
of the orange tree, or beneath the passion- vine, 
or under the ever-blooming rose. But if, 
perchance, the sweet and all-absorbing rela- 
cione should be interrupted now and then — 
only now and then — by a sunless day or an 
inclement night, then refuge may be had 
indoors on the right flank of a small fire of 
matchless mesquite wood brought down 
from the mountains or up from the further 
side of the International Boundary Line. 

Never a flake of snow falls on the plains 
here and a breath of frost visits these sunlit 
plains and sunkissed slopes only rarely. Out 
of three hundred and sixty-five days in the 
year not more than twenty-five or thirty are 
rainy, and there are three hundred days of 
sunshine, most of them of fleckless skies, and 
few of them marked with excessive heat. 
When the mercury rises the moisture in the 
air falls. The winds come mostly from 
10,000 miles of sea — pure as the breath of 
heaven and moderate in their temperature 
beyond anything known almost on earth. 
The farmer in this region everywhere may 



Early Orange Lands 

At Terra Bella and Richgrove 

In the justly celebrated early 
orange belt of Tulare and Kern 
Counties on S. P. R. R. 

Finest soil; an abundance of 
water; climatic conditions ideal; 
view of snow-capped mountains. 

Oranges ripen six weeks earl- 
ier than in other districts of 
California. 

Absolutely perfect orange 
land at 

$100 per acre 

on our easy monthly installment plan of 
$13.63 per month if desired. 

Strongest financial and bank endorse- 
ments. 

Write us for illustrated catalog. 

ENSIGN-FRANCIS COMPANY 

GENERAL AGENTS 
212-213 H. W. Hellmao Bld£., Los Angeles, Cal. 



DON'T TAKE CHANCES 
Homesteaders "■"> Land Buyers 

STOP AND THINK 

W^hydoyou allow yourselves to be deceived 
and talked into "BUYING" or being "LOCAT- 
ED" on poor alkali adobe land, without water 
and often very poor soil, when you can get as 
good land as any in California for the same 
money? There is yet good Government land open 
for entry vrith abundance of water and in its best 
valleys. This will make you an ideal home, 
Why should you buy land in Mexico or Panama 
or any other fever country when you can get better 
and richer lands and live in the best climate 
on earth, close to market? There is yet school 
land available, close to good towns and under 
good irrigation, that we can sell you from $3.50 
to $30 per acre, that will triple in value in the 
next few years. You can raise all vegetables or 
fruits that grow in the Southwest. Will you 
investigate? It will cost you nothing, but may 
mean a fortune to you. Write today before you 
forget it. 

Mutual Bond and Mortgage Co. 

626 Chamber of Commerce Bldg. 
Los Angeles, Cal. 



92 



Los Angeles, the Old and the New 







5 



]3e\'eriv Hil 

"A Suburban Masterpiece" 

Beverly Hills now has gas. electric- 
ity, sewers, mountain water, tele- 
phones, petrolithic boulevards, 
parks, water garden, etc. Greatest 
center of residential buying and 
building activity suburban to Los 
Angeles. New $300,000 hotel now 
in course of construction. Lots, 
80x160 to 100x260, $1250 to $2000. 

Percy H. Clark Co. 

311 H. W. Hellmao Bld^, 4th and Spring Sts 




FREE HOMES 

NEAR LOS ANGELES 

THI'", most marvelous story of home-making 
in a new land is contained in a history 
of the Western Empire's Home Extension 
Movements in California. 

Nine projects and suburban towns have 
been builded by 3400 families on the basis of 
controtUn]^ the tributary raw land to create 
city values so that original members secured 
their own land free and clear of debt. Nine 
of the foremost projects in California have 
proven the simple common sense and wisdom 
of this plan to home-seekers. 

A new Los Anj*eles suburban settlement 
is now ready. Send for details. 

Stnd $( in itampi for our Bookltt on "Land. 
Ranking and Horn* Srturing" — and J sample 

(Ofits of our hie Hurul Homr Journal. 

WESTERN EMPIRE MAGAZINE 

179 Chamber of Commerce Block 



LOS ANGELES 



CALIFORNIA J 

i 
,.............,►..„..........„...> 



pursue his occupations three hundred and 
thirty days out of the year if he wants to 
include the Sundays, not only without an 
overcoat, but in his shirt-sleeves, and never 
suffer from the cold. The crops reaped from 
the soil here are of greater variety and of 
greater value than those that come from 
anywhere else. The farmer may pick oranges 
and lemons, grape-fruit, guavas, limes, straw- 
berries, cabbage, onions, peas, radishes, 
lettuce, and other fruits and vegetables all 
the year round. The apple crop comes all 
the time from July to November, inclusive; 
apricots, June to August: blackberries, June 
to September; cantaloupes. May to October; 
cherries. May to June; currants, the same; 
figs, July to November; grapes, July to 
January; nectarines, June to August; olives, 
December to January; pears, July to Novem- 
ber; peaches, the same; Japanese persimmons, 
November and December; plums and prunes, 
June to September; pomegranates, September 
to December; quinces, October to December; 
raspberries, June to October; melons. May to 
November. The nut crops are gathered in 
September and October, and honey is taken 
from the hives almost any time one desires. 

There is nothing more delightful in human 
life than rural California, whether we consider 
it in the rainy season extending from Novem- 
ber to April, inclusive, or the dry season cover- 
ing the rest of the year. In the spring the 
air is laden heavily with the perfume of 
orange blossoms from millions of trees covering 
many thousands of acres. During the time 
called winter elsewhere, our valleys and 
slopes are all clad in the brightest green, 
decked with flowers of innumerable hues. 
Our landscapes are like sunrise or sunset 
skies and vie with the rainbow in their var- 
iegated loveliness of tint. The poppies in 
myriads covering broad acres in single patches 
lift their golden chalices to the sun, and 
looking upon the hillside like a whole country- 
side in a blaze. Where grain farms cover the 
valley, the roads are lined for many weeks 
in the springtime and on into the early sum- 
mer with a rank growth of wild mustard, 
yellow as gold, and stretching for miles in an 
uninterrupted streak of glory over the land- 
scape. Even in the desert places — the 
washes- the yucca or Spanish bayonet shoots 
its tall shaft up from the white sands in a 
column as pure as snow. The flowering stem 
of this yucca plant is often ten to fifteen feet 
tall, and from its topmost tip almost to its 



Los Angeles, the Old and the New 



93 



roots, it is clad in myriads of these white 
flowers. 

Los Angeles is ringed around with uplifts 
of the earth's surface ranging from hills of 
moderate height to snow-capped mountain 
peaks on which the clouds of the summer day 
rest — over two miles above sea-level. The 
county fronts upon the Pacific Ocean, where 
the league-long rollers break in thunder or 
the wavelets murmur in a gentle cadence 
upon the white sands. Everything combines 
to make rural life in this most delightful of 
all climates not merely a pleasant thing, but 
an ecstacy of existence. 

Los Angeles has already made and planted 
unique and striking development records, 
and is destined to make and plant yet other 
telling records, so indelibly written on the 
imperishable tablets of time that they will 
never be swept away by shifting fields of ice, 
nor obliterated by desert sands or unleashed 
cyclones nor destroyed by moving accidents 
of field or flood. She is in no danger of perish- 
ing by drouth, for already we can almost hear 
the sound of the fructifying flow of the Owens 
river aqueduct at our very borders; nor by 
earthquake, pestilence, famine or great finan- 
cial catastrophe. She is here to stay, to grow, 
to expand yet more in solid fact and in good 
fame. 

GREAT CHANGES 

The writer has lived continuously in Los Angeles for 
the last 24 years. He has seen, and been a part of the 
marvelous development so graphically illustrated by 
the pictures of this book. From a hamlet, with its 
social and business center at the Plaza, he has seen 
it develop into a city of 350.000 souls. From then 
until now he has been instrumental in furnishing homes 
for about 800 families. The building company of which 
he is General Manager, is today the best expression of 
this great industry in Los Angeles. Its stock is the 
best investment, and is based on the most solid se- 
curity obtainable, towit: Los Angeles real estate. It 
is not only safe and sure, but is a dividend paying 
stock. Bankers and prominent business men are its 
Officers and Directors. Inquire today. 

Western Building & Investment Company 

303 W. Second Street. 
.Alfred E. Gwynn, General Manager. 




We are building what we consider the best 
five and six room bungalows in the City of 
Los Angeles. We have spent considerable time 
in figuring how to produce a house with artis- 
tic exterior, large floor space, with interior dec- 
orations, such as paneled walls, beamed ceil- 
ings, built-in bookcases, writing desks, buffet, 
woodlith drain boards, large closets, cabinet 
kitchen, hardwood floors, etc, at a price that 
would enable you to own your own home and 
still enable us to make a reasonable profit. 
This has been accomplished only by the saving 
we make in buying our material in large 
quantities, acquiring land at acreage prices 
and doing business on a large scale. This being 
the case, we are making a profit, and you are 
buying a home cheaper than the average person 
on the installment plan. When you take into 
consideration the above mentioned facts, the 
location of the houses, and the rapid increase 
in values, it behooves you to look at these 
houses at once. 



20 Minutes From City. Gas, Sewer, Lawns, Etc, 
$2950.00 to $3500.00 

Small Payment Down — Balance Like Rent 

THE INVESTMENT BUILDING CO. 

1005-8 W. P. Story Bldg. F 3175 Bdwy, 4575 




F. B. BAER & CO. 

REAL ESTATE, ORANGE GROVES, AND 
GOVERNIVIENT LAND 

Loans, Insurance. Exchanges, Builders, Rentals 

7 1 5 W. P. STORY BLDG. 
Los Angeles, CaL 



STILLWELL BUNGALOW PLANS 

CAIJFOIiNIA and P.^CIFIC r<).\ST HdU.SES in 
woiifl an<l concrete arc e\'erv\vhercuclviinwlcfiu:cd tile most 
lieaulil'lll anil Practical. Western lluuKalinvs combine 
e\er.v conifotl and lai^or saxini^ d<-\iee with indi\iduality 
of de.sisn. Our plan books cijnlain carefull.v selected pic- 
tures, floor plans, descriptions, cost estimates, and other 
information of great value to prospective builders. 
"Representative California Homes"— Price 50 cents 
,^)0 Bungalows, Cottages and Concrete Residences. One 
and two storv houses of Ave to ten rooms costing $1,500 
to $6000. 

"West Coast Bunealows""Prlce 50 cents 
50 one storv Bungalows of four to six rooms costing s.,00 



to S2000 This is the onlv published collection of very low cost Bungalows 

* E. W. STILLWELL & CO. 216 Henne Bldg., 123 Third St. Los Angeles, Cal. 



94 



Los Angeles, the Old and the New 




M^MSi^^Wjfionihs from^today- J 




1000 

ABOVE 

THE 

SEA 




II I secures a suburban homesite 

% 9 '"^"-l ijarlicijiation in purchase of inipor- 
^^ lant trolley system, and hundreds of 
acres of foothill lands for the making of a second Pasadena., 



The "Western Empire's" 10th Home Securing Project. 



11 y.ju ever expect to get that home-site in 
the Ijjihny foothills that you have yearned 
loi'. you must investigate and accept this 
opening of the last old vineyard rancho — 
so close to Los Angeles. 

Each member will first receive a deed to 
a 50-toot residence lot — subdivided from 
the old vineyard — and improved with petro- 
lithic raved streets, cement curbs, side- 
walks and palms: new grammar school and 
library building, etc., etc., all paid for out 
oi the funds subscribed by members. 
These funds purchase a half interest in 
the Gltndale-Suburban Electric System (in 
operation 4 years;) and l.-iOi) acres of valley 
and foothills, within 10 miles of the busl- 
iies's center of Los Angeles; and also pays 
lor streets, school and auditorium buildings 
water system, etc. After each member has 
secured a residence lot, which un.i.-r these 
improvements, is worth double the amount 
uf his $.500 investment, he still holds $500 
iif stock in the project which then owns 
half of the railway system; 1000 acres 
ol adjoining lands, which w'ill grow 
enormously in value, and the water 
system. 

This is the Western Empire's well- 
known and long-operated Land-Bank- 
ing and Home-Securing Plan. Under 
this plan we distributed town lots in 



I lOOQOOO PEOPLE IN 1920! 




our great Wasco Colony at $12. 7S each, only 
four years ago that have become worth $200 
to $1000 each today, and other big projects 
that are known as the most phenomenal 
profit makers in California history. 
This Glendale-Verdugo project is the climax 
of our successful work. Remember Alpaugh, 
Wasco, Greenfield, Elysian Gardens and 
Monte Vista, and then lose no time in 
studying this. 

Our trolley cars now run to within a half 
mile of this vineyard tract. Daily auto ex- 
cursions 9:30 a.m., 2 p.m., from our office. 

THERE ARE NO COMPLICATIONS. 

Members secure a resilience lot worth double 
their original investment, and participate 
in half of all the profits. Do you wonder 
that this organization conducts and finishes 
projects in a year that oft-times requires a 
decade of growth? Population creates land 
values — and this time we again add trans- 
portation — and these two essentials added to 
virgin vineyard lands near Los Angeles sim- 
ply COLV wealth. 

HOW THIS OPPORTUNITY HAPPENED. 

If you want to know how the iwal l.eauti- 
ful foothill district suburban to Los .\ngeles 
was held back from development by a long- 
drawn transportation deadlock, and how It 
has been opened by the building of the only 
independent electric trolley system, send for 
our illustrated booklet — it is free — but if you 
enclose 10 cents in stamps we 
will mail you also our Western 
Empire Matrazine — si,\ months 
trial. 

WESTERN EMPIRE 
VERDUGO ASSOCIATION 

lllllllir Ground Floor, Main Entrance 

DlllllJli Chamber of Commerce Building, 

3-v»>-:>:*^J. I.OS ANGELES, CALIFORNIA 



IIK 



Los Angeles, the Old and the New 



95 




HOMES NOT HOUSES 

THE CALIFORNIA BUNGALOW 

Us Artistic Features — Labor Saving Arrange- 
ments and Inexpensiveness. 



While Southern California is noted for the 
beauty of its architecture and its delightful 
economies of housework, as well as construc- 
tion cost, yet the woman of true California 
spirit has her heart set upon a home place 
first and the house is the least important and 
the least expensive of it all. The call of the 
garden and open air is too strong, and the 
glow of health too satisfying for her to long 
hold onto the senseless custom of building 
great structures of unnecessary size, cost and 
labor of upkeep. 

The buffet kitchen supplants the large 
style of years ago, and serves for the lighter 
work, while the screen porch of generous size 
is where the less frequent and rougher 
kitchen work is done. Here, too, the larger 
stove is located, and preserving time is made 
less onerous because of excellent ventilation 
and cool breezes. 

The screened sleeping porch with folding 
wall beds is also an innovation of California, 
affording perfect health and rest in the pure 
balmy air, as well as economy of house space 
and cost. 

The newcomer gaily falls into the idea 
because it looks real good. She timidly 
argues "It will save cost of a 'spare-room' 
construction for company." Then after a 
few nights she feels the exhilaration of the 
night air in the foothills and she no longer 
can stand the stuffiness of a plastered room. 
When some of the relatives arrive from the 
East, a good flooring, some uprights and a 
commodious canvas tent under a drooping 
palm or pepper tree with wood stove for 
heating makes all the expansion required 
without the cost of building, and with the 
joyousness of the wondrous open air. Pretty 
soon mother observes that the children are 



^REAL ESTATES 

jWH ALLEN & SON 



If it's 
REAL ESTATE 

You Want Consult 

W. H. Allen & Son 



EsUblished 1888 



BROKERS IN 

HIGH GRADE REAL ESTATE 

216-217 DODGLAS BUlLDraG 




Swank & Letton, inc. 

Everything in the 

Real Estate Business 

SPECIALTIES 

Subdividing and Building Houses 

to be sold on Easy Payments 

Information Fu.'nished Free to any address 

Main Office: 339 So. Hill St. 

Los Angeles 



Specialty Basiness Property and High Class 
Residence Property 

Write or Call if Inlerested in the Best Class of 
Los Angeles and Southern California Property 



MINES So PARISH 

REAL ESTATE AGENTS 
353 S.Hill Street 



Fully Equipped Rental Department 

Phones: Home 10673. Sunsel Main 1457. Los Angeles, Gal. 



96 



Los Angeles, the Old and the New 



Members 



S Los Angeles Realty Board 

t California State Realty Federation 



Thos. C. Bundy & Co. 

405 South Hill St. 
LOS ANGELES, CAL. 



Real Estate, Loans and Investments 

Reliable Information — Dependable Dealing 
Reference^ Any Bank in Los Angeles 



T 



HERE is one better 
way than any other way 
to learn about the Great 
Southwest — the fastest 
growing section in the 
United States. 



OUT WEST 

tells the story and the 
romance of this won- 
derful land of sunshine 
and opportunity. 



suBscRn>TioN OUT WEST 

$1.50 Per Year 



Advertising Rales 
on application 



218 New High St 

LOS ANGELES, CAL. 



always free from colds when they sleep in 
the tent, and almost always sniffling when 
they sleep indoors. 

She has absorbed the knowledge of the 
value of pure, sweet ozone in the bedroom, 
without draft. 

One more step in the development: Mother 
buys a pair of top boots, a divided khaki 
suit — she starts out to the far corner of the 
garden to help the boys or father get in the 
last of the second crop of potatoes. 

She may have been a pale, nervous wreck 
from housework in the illy ventilated house 
back East, — but 

Sht's a Western woman now. 



Kxtra Copies 

of 

Los Angeles, the Old and 

the New 

May be 

Obtained by Sending 

25 cents 

to 

Western Insurance News, 

206 New High Street 

or 

Scott Pictorial Company, 

118 South Broadway, 

Los Angeles, 

California, 




■' a>.re WmlL Line World ovtrf' 

The THIRD EDITION of our bungalow book is with 
out exception the most practical book on the market. 
Designs of homes costing from $800 to $2000 predomi 
nate in this edition Send 50 cents today for a copy and 
be convinced 
W. E. ALLEN, Eleventh Hoor. Story BIdg.. Los Angeles. Cal. 



OWENSMOUTH 

MB- 315 




1888 



1911 



All negatives have been preserved 
since establishment of this 
studio — 1888 — from which 
duplicates or enlargements 
can be m a d e by any process. 



THE STUDIO FIREPLACE 



Carbons Charcoals Etchings 
Artists' Proofs 

"EVERY PICTURE A WORK OF ART" 

Visitors to Southern California should not fail to have 
pictures taken under the most favorable atmospheric conditions 
in the whole world. 




A WARDED EIGHTEEN MEDALS 

Unquestionable Artistic Endorsement 

Children's Pictures in Characteristic Attitudes 

Art Gallery open to Visitors. Paintings by Prominent Artists on Exhibition. 
336V2 SOUTH BROADWAY, LOS ANGELES, CAL. 



'^WULATION-LUSANG 

1910-3i0,000 

W.li(Mll&ND2.(0. 

^^14 WILCOX BLOCK 



.•J.U./ Hi 



I In 1901 Los Angeles 
laughed at this sign. 

'But ive Ivere right. 



iA^tVi^ti. V- 



In 1911 All Los An- 
geles believes this 
sign. 

And it Ivill come true. 



POPULATION 

I920-I,0a0,000. 

GRASP THE^ SITUATION. 

W.M.ti;(RLAND&(0. 

REAL EIST/XTE. 



4JU 



Wt. I'.K. t- - 



-v^VvvkJI,,. k 



The Lesson: 

Buy Los Angeles Realty. We specialize on high 
class income and inside property. 

W. M. GARLAND & CO., 

Pacific Electric Building 

Los Angeles, California 



I HOG HOUSE. LOS ANGEI.C3. CA 



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